What are the processes of farmers' behavior change?

The process of farmers' behavior change is generally divided into five levels:

(1) Knowledge changes traditional agricultural production, experience adds strength, and farmers do not need to learn new technologies. If this behavior habit is not changed, it is difficult to popularize and apply agricultural innovation achievements. It is necessary to promote education, improve farmers' scientific and cultural quality and enhance their ability to accept new technologies and achievements. Therefore, knowledge change is the basis of behavior change.

(2) Attitude change Attitude change is more difficult than knowledge change. It is necessary to link science and technology with getting rich and let farmers gradually change their ideas.

(3) The change of skills will guide farmers to actively learn new technologies after mastering knowledge and changing attitudes. The difficulty of technology is different. Changing farmers' skills is a long-term task, which requires perseverance and patience.

(4) Behavior change This is the highest level of change. After knowledge, attitude and skills are changed, you can use your skills, work hard and change your behavior.

(5) The change of group behavior is the synthesis of most farmers' behavior changes in a rural society. Because farmers are a heterogeneous group, there are great differences among individuals in cultural quality, economic conditions and labor ability, so it is the most difficult and the longest time to change at this level. Farmers in the community may be at different levels (stages) of behavior change when popularizing an agricultural innovation technology. Agricultural extension workers should be good at analyzing the behavior changes of different farmers at which stage, carry out targeted extension work, stimulate the enthusiasm of extension objects, enhance the motivation of farmers' behavior changes-their own needs, market needs and policy guidance, and eliminate the resistance of behavior changes-the conceptual quality of extension objects and the resistance in the external environment.