Traditional Culture Encyclopedia - Traditional culture - Characteristics of traditional marketing channels
Characteristics of traditional marketing channels
1. The starting point is the producer, and the end point is the consumer (daily consumption) and the user (production consumption).
2. Participants are all kinds of middlemen in the process of commodity circulation.
3. The premise is the transfer of commodity ownership.
This is the general feature. I think the traditional marketing channels are mostly conducted through dealers and agents, just like a relay, which is greatly influenced by the region; In contrast, online marketing channels are faster. Even if the supply and demand sides don't meet, products can go directly from the supplier to the demander, with less geographical restrictions. You can go to the think tank. I just elaborated some of my own ideas, hoping to help you.
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