Trend characteristics of media business model transformation in China.

The trend of media business model reform in China is diversified development, digital transformation and user experience.

1. Diversified development: The original single media carrier no longer meets the market demand, and media enterprises begin to diversify. For example, the newspaper group began to enter TV, Internet and other fields; Television stations have also begun to set foot in new media fields such as network broadcasting and mobile terminals.

2. Digital transformation: With the popularization of Internet and digital technology, media enterprises began to carry out digital transformation in depth. For example, paper media is gradually transforming into digital media; TV media strengthened Internet copyright business and launched online on-demand service.

3. User experience is the center: Media enterprises pay more and more attention to user needs and experiences, and provide more refined, personalized and customized services. For example, social media analyzes users' interests through algorithms and recommends content that meets users' tastes.