Creative Plan of Spring Festival Marketing Activities Planning

In order to ensure that activities can be carried out in an orderly way, it is often necessary to make an activity plan in advance. Activity plan is a business plan that defines the time, place, purpose, expected effect, budget and method of the activity. So how should we make an activity plan? The following is the creative scheme of Spring Festival marketing activities organized by me for you. I hope it helps you.

Spring Festival 1 Creative Planning of Theme Marketing Activities:

Perfect storm at the end of the year

Activity time:

X month 1-X month x day (*** 17 working days)

Activity content:

First, the whole product is 20% off.

During the activity, all products are sold at a discount of 2-8.5%.

Second, shopping for an hour is lucky for five minutes.

From February 8 to February 17, during normal business hours every day, customers who shop for 5 minutes or more will receive half of the amount of the purchased goods.

note:

1. All refunds are in the form of coupons (coupons A).

2. Lottery methods: 10: 10, 9: 00- 10: 00,11-.

3. Lottery location: the lottery site of the promotion service desk on the 6th floor;

4. Refund location: promotion service desk on the 6th floor;

5. Refund time: business hours of the day;

6. The maximum amount of a single refund is 5,000 yuan, and more than 5,000 yuan is regarded as 5,000 yuan;

7. The winning time shall be subject to the transaction time printed on the receipt of the cashier institution;

8. Lucky winning customers must collect coupons on the same day with complete shopping vouchers, and they will be deemed to have given up automatically if they expire;

9. The coupon returned by this activity is valid for February1August-March 30, and will be invalid after expiration;

10, the lottery results will be announced on the spot and on the radio in time.

Activity description:

During the 1. activity, the manufacturer or supplier shall bear all discounts;

2. Manufacturers or suppliers should determine their own discount range according to their own actual conditions, but it is strictly forbidden to increase the price before the discount;

3. All investment managers and customer service personnel should strictly supervise the situation of "increasing the selling price and then discounting". Once false discounting is found, the company will deal with it seriously according to relevant regulations;

4, customer service personnel should strictly supervise suppliers, it is forbidden to use defective products to cope with this activity;

5, shopping mall management department should strictly control the quality of goods, to prevent fake and shoddy goods from entering the market;

6. During the activity, the coupon (coupon A) will no longer enjoy the discount when used on the 6th floor;

7. Any supplier who needs to hold a special sale meeting shall submit a written application for the required site layout in advance, and the floor management personnel shall strictly manage it according to the requirements of normal stores;

8, where the sale, the artist should be responsible for the image check, and provide corresponding props according to the demand, do the necessary beautiful layout and popular provisions;

9. Special sale brands require advertising in major media in Changchun.

During the activity, the VIP card discount function will be suspended and the integral accumulation function will be used normally;

During the activity, all discounted goods should be clearly marked with the original price and current price on the price tag, and the customer service staff on each floor should strictly check;

Discount sales by manufacturers or suppliers, hanging banners and promotional shopping guides in stores must be approved by the marketing planning department, and the marketing planning department and store management department will strictly investigate the behavior of hanging banners or arranging promotional shopping guides without authorization.

Creative planning of Spring Festival marketing activities II. Activity background

The Spring Festival is the biggest traditional festival in China, from the 23rd of the twelfth lunar month to the 15th of the first month, which is called China New Year. Before New Year's Eve, everyone was busy celebrating the New Year. From grade one to grade five, everyone is busy visiting relatives and getting together with friends. Because of traditional ideas, spending the reunion year at home rarely stays outside. This is the main reason for the low occupancy rate of hotel customers. So, how do we sell hotel rooms to them?

We suggest organizing a family-style entertainment activity-"family confrontation". After a busy year, everyone finally has a few days to spare, and they all want to get together with their friends. And organize family activities and send invitations to family members to stimulate consumption in the form of leisure and entertainment.

Second, the purpose of the activity

In order to let people have a special year, organize a family-style entertainment activity and invite people from all walks of life and families to participate in it, so as to improve the occupancy rate of hotel rooms and the operating income of other projects.

Three. Activity introduction

1, event media introduction:

The invitation letter issued by this activity is distributed in the form of postal prize-winning New Year cards. It is suggested that ordinary greeting cards should be used, and the main card should be designed as the image of the hotel and the subscription and promotion of New Year's Eve. The attached cards are "family to family" invitations and tickets.

2. Introduction to the event:

Activity theme: family confrontation

Activity time: February1April-February 2 1.

Opening hours: February 14.

Start time: 19: 30

End time: 9: 30

Activity content: Answer questions, guess riddles and some challenging activities, and set different difficulties and groups according to children's age.

Activity requirements:

(1) You must participate as a family, in groups of three.

(2) Group children according to their age.

(3) The age of the child shall not exceed 15 years old.

Activity rules:

(1) How many upgrades passed. Those who pass the customs will win, and the next project will be carried out. Less elimination.

(2) During the activity, those who stay in 800 yuan for meals will be given luxury red envelopes.

3. The significance of the activity:

(1) Invite high-consumption groups to attend a "family gathering" in XX and invite their families to participate in entertainment. you can

(2) gather popularity. This activity is held during the Spring Festival. The participants in this activity are all high-consumption groups. Their participation can not only increase the hotel's personnel flow during the Spring Festival, but also increase the operating income of other projects.

(3) With this activity, the occupancy rate of hotel rooms will be improved.

(4) Through the "home-to-home" activities, let more people know about XX's services, thus establishing a good reputation in the society.

Creative planning of Spring Festival marketing activities 3 I. Spring Festival package:

Affordable and pleasant surprise.

During the Spring Festival, the "Rich and Auspicious" package was grandly launched: 888 yuan/piece, including:

(1), catering: 600 yuan/table, (including service charge, only for restaurants on floors 1, 2, 17).

(2) Guest Room: 160 yuan/room. One day (including breakfast and service charge)

(3) Entertainment: 12:30- 17:30 give a private room for 5 hours; Gift 17:30-02:00 3-hour private room with consumable value1goods from 28 yuan. (Goods are not discounted, including service charge)

Second, the guest room:

1.From February 8th (30th) to 23rd (15th of the first month), 20 special rooms are provided every day at the price of 180 yuan/room. One day (including breakfast and service).

2. From February 8th to14th, everyone who stays in Ronghua Room will get a beautiful gift.

Third, catering:

1, the New Year's Eve dinner of "Chicken Lucky" was specially launched:

577 yuan/table, 677 yuan/table, 877 yuan/table

Book a New Year's Eve dinner in advance, and present a "rich and auspicious jiaozi" and a "family photo".

2. The banquet hall on the second floor launched the Spring Festival package:

Friends party banquet: 699 yuan/table

Happy time after dinner: 799 yuan/table.

Rich and auspicious banquet: 899 yuan/table

Four: enthusiastic service, sunshine entertainment:

(1) The ballroom on the third floor of the hotel is equipped with first-class audio equipment and professional DJ technicians, which can accommodate 50- 100 people. It is a place for class reunion, birthday party and small dance. Book a 50% discount during the Spring Festival.

(2) There are hundreds of popular cigarettes at home and abroad gathered at the cigarette counter, with complete varieties and moderate prices, which are the first choice for holiday gifts.

(3) The tea bar offers a 30% discount on gift tea and can provide tea storage service.

Verb (abbreviation for verb) Valentine's Day: Sweet Valentine's Day candlelight package

"Valentine's Day Candlelight Package" 360 yuan (including catering: 200 yuan, room 160 yuan) has no service charge, and the room includes two breakfasts.

If you book one week in advance, you can order a song for free on Linyi Radio.

If you book three days in advance, you will get a beautiful box of chocolates.

Creative planning of Spring Festival marketing activities 4. Theme of the event:

Mei Jia Boutique New Year Festival

Second, the activity time:

Third, the overall campaign slogan:

Happy Mei Jia China shopping surprises constantly.

Description: It can be used for publicity before and after buses, entrance to shop lobby, shop atmosphere, various shop couplets, etc.

Four. Activity content

(1) The Spring Festival is coming, and "Fu" will be delivered soon! Activity time:

Shopping brings happiness, good luck and surprises to the family!

Anyone who shops all over 50 yuan will receive a gold-lettered "Fu" worth 5 yuan (* * * until 2000 pieces are delivered).

(2) Sending "Carp" in the New Year Every year, there is a "fish" activity:

Good luck in the New Year and "gifts" in the New Year. Every year, there is a "fish", and the weather is favorable, and carp falls from the sky. Shopping all over 200 yuan, send one!

(3) Special planning for Valentine's Day special edition:

My dear Valentine's Day, especially to really enjoy it, roses, flowers and chocolates are indispensable!

Buy Valentine's Day special goods and send roses to 38 yuan.

Anyone who shops all over 60 yuan will pack free Valentine's Day gifts.

Shopping all over 300 yuan in the clothing area, send a box of chocolates worth 38 yuan+a rose.

(4) Grasp the "blessing" in the new year and give whatever you grasp.

Activity time:

When the New Year comes to prosperity, Mei Jia will let you shop for Le Tao Tao and take it home when the shopping is full. Take it when the shopping is over 100 yuan.

Note: This is actually a lucky draw. Different from the past, the setting of prizes can be diversified. You can set a grand prize to create a sensational effect, or you can write the gift directly on the lottery without a grand prize. If the latter scheme is adopted, the prizes left by the planning department and the gifts obtained from the last business can be counted and written on the lottery according to the quantity. If the gifts are insufficient, you can buy some small Chinese knots or pendants to supplement them. Although these things are small and cheap, people tend to pay more attention to the jubilant participation process of "good luck" activities because they are during holidays.

Note: There may be first, second, third, fourth and fifth prizes and participation prizes. First prize: 1000 Yuan gift certificate 2 (1) Second prize: 5 500 yuan gift certificates (2) Third prize: 100 Yuan gift certificate (3) Fourth prize: 20 50 yuan gift certificates (10) Fifth prize: 50 20 yuan gift certificates.

(5) The group purchase price is lower and more polite, and the fortune is sent home!

Activity time:

Group purchase over 2000 yuan to send one worth 50 yuan.

Buy over 3,000 yuan to send 99 yuan wine.

Buy more than 5,000 yuan to send wine worth 150 yuan.

Group purchase over 10000 yuan to send value 280 yuan gift box.