What are the characteristics of cultural and creative products?

Wenchuang ice cream in scenic spots is not only a product, but also a medium to link the emotional value of consumers in scenic spots. Taking photos and making friends circle is the first thing that most consumers do after buying the scenic spot Wenchuang ice cream, which is of great commemorative value to consumers who may only come once in their lives. Like the tourist postcards of that year, the value of Wenchuang ice cream in the scenic spot lies in the scene.

Second, scarcity.

At present, most wenchuang ice cream is only sold in scenic spots, and it is difficult to buy it in other channels after leaving the scenic spots, which shows that wenchuang ice cream has certain premium ability and sales value. Relying on the shape highly similar to the scenic spot to close the distance with consumers, the sales in limited areas make it scarce, which is the selling point of Wenchuang ice cream.

Third, ornamental.

High face value, easy to plant grass and short transformation path. Young people in the new era pursue fashion and novelty, and like to learn about different products through social platforms. High-value ice cream can not only stimulate young consumers' desire to share, but also make products spread themselves; The influence of online celebrity KOL itself can also be used to increase consumers' attention to products and greatly shorten the path from "planting grass" to "pulling grass".

What is the favorite Wenchuang ice cream?

Huaxiaoji Wenchuang Ice Cream World Mall and Super Director jointly launched Huaxiaoji handmade ice cream, which is made of imported high-quality milk source, selected natural sugar "trehalose" instead of "sucrose" and Italian handmade Italian ice cream technology. It's delicious and won't get fat. Try it, let the taste buds experience an unprecedented feeling ~

Coconut-flavored flower Xiaoji

Vanilla-flavored Xiaoji flowers

Chubby Xiaoji is so cute! With a bite, the cold feeling instantly spreads from the teeth to the brain, and the heat is less, which is a proper cooling artifact for walking! There are two flavors to choose from.

Hisense Windsor Window Gao Xue

Haixinchuang ice cream is a new product jointly launched by Haixinsha and director Chao. The shape of the whole ice cream is a top view of the sea sand. The stage and seats are clearly visible, very delicate and full of details ~