The relationship between art and innovative design

1. The concept of design: It is the activity of discovering and carefully constructing alternatives according to certain needs. 2.The modern concept of design: Design is interpreted literally in the sense of envisioning and planning. Nowadays, design includes the pre-conception of the product that human beings are going to create, as well as the whole process of realizing this conception, which is a kind of creative activity reflecting the nature of the modern large-scale industrial society! 3. The nature of art and design; 1. It is a purposeful aesthetic activity of human beings. Human beings have obvious purpose and foresight in art activities, is to achieve a clear purpose and foresight of the conscious behavior. 2. It is a kind of problem solving activity. The design process is to solve the problem, looking for the answer to the problem as the core, it is people to meet certain needs, carefully looking for and choosing the ideal chosen program activities. 3. It is a form of intelligent cultural creation. Design manifests itself as a certain form of cultural creative activity, which is determined by the specific cultural background and the people with special cultural qualities who carry out design activities 4... Characteristics of modern design: 1. It is a practical activity limited by time and space. The temporal and spatial characteristics of design, to the design results branded with different times, and different societies, different time and different space. In order to reduce the negative effect caused by the limitation of time and space, what designers can do is to strengthen the modern consciousness and innovation of design. 2. Design activities are carried out under the constraints of specific material conditions. Design activities are limited by material conditions. 3. Design is carried out to satisfy certain needs of human beings. Design begins with needs, and needs are satisfied by design. This is the essential relationship between design and needs. 4. Design is a creative activity. Creativity is an important essential characteristic. 5. Design activity is a systematic process of continuous advancement. 5. Design activity is a systematic process of continuous advancement. Having process is an important characteristic of design. In terms of the social value of design, modern design is science, productivity, the creation of a way of life, the comprehensive materialization of science and technology, and the driving force for social development and progress. V. The economic value of modern design: design has penetrated into all aspects of life, design has become the strategy and way of economic benefits and market competition, as the carrier of the economy, design has become an effective means of national and corporate development. Today's era is the era of brand economy, the era of image consumption.... In the enterprise management activities, design is management, design around the product direction and market orientation. The entrepreneur is the "concept designer" of enterprise management. VI. The cultural value of modern design; modern design culture is a part of modern culture. Design culture is a material culture, but also spiritual culture, is the **** integration of the two. The embodiment of cultural value: 1. The information disseminated by design embodies the values of goods and services, which is the unique effect, 2. .................. ...embodies the humanistic characteristics of a particular national culture or subcultural group, 3. ..................... embodies the human The transmission of social knowledge, acquired in the fields of natural sciences, social sciences, thinking sciences, etc., is developed by cultural communication. 4. .................... Embodying moral values, i.e. spiritual and cultural values in design works, expressing certain standards of moral evaluation and judgment. VII. Arts and Crafts Movement: Morris - the father of modern design. Raskin's design slogan "Learn from nature" Art Nouveau was a decorative arts movement that developed in the United States and Europe in the late 19th and 20th centuries. In the 1880s, the Belgian painter Felder advocated Art Nouveau in Brussels, and often traveled to Belgium, France, Germany and England. Promoted the in-depth development of art. He was the most outstanding designer and thinker. The birthplace of Art Nouveau - France. Two centers of the art movement - Paris and Nancy. Influential groups: Samuel `Bing's House of Art Nouveau. The House of Modernity and the Group of Six. VIII. Art Deco Movement 1. arose in the 1920s and 1930s in France, the United States, and the United Kingdom, among others. 2. In terms of motivation and design stance, it was a departure from and challenge to Art Nouveau. Art Deco was opposed to classicism, natural organic forms, and pure craftsmanship, and advocated mechanized beauty. It is very different from Art Nouveau, which emphasized the Goethean natural style of decoration, the beauty of craftsmanship, and the denial of the mechanized characteristics of the times. 3. The stylistic style of Art Deco, similar to the neoclassical approach, favored straight lines and symmetrical composition. IX. Modernism: 1. In terms of design ideology, the modernist design movement is characterized by: democratism, idealism, and elitism. German Industrial League, founded in October 1907, founder and organizer - Mutheus. He advocated "clear usability" and believed that design was about clear purpose and function, following the design principle of functionalism. He recognized the progress of machine production and advocated the integration of art with technology, aesthetics, and application. X. Bauhaus 1. Founded in 1919 in Weimar by Groepers as an institute for the development of modern design education. It is a school of architecture and design art combined with industrial production. 2. Bauhaus teaching ideas and guidelines: 1. design to promote freedom of creation. Oppose the imitation of the conventional rules and regulations. 2. Combination of handicraft and machine production. Advocating the mastery of craftsmanship and understanding of the characteristics of modern industry at the same time. 3. Emphasize basic training. Plane composition, three-dimensional composition and color composition developed from modern abstract painting and sculpture become the basic teaching methods of modern design. 4. Practical ability and theoretical training are emphasized. 5. Combination of school education and social production practice. 3. Bauhaus principles: 1. advocate the new unity of art and technology. 2. emphasize that the purpose of design is people, not products. 3. emphasize that the design follows the laws of nature and objectivity. 4. 4. His education system and design thinking went through three stages: 1. The Weimar period (1919-1924) was the haymaking stage. 2. The Dietzau period (1925-1930) saw Bauhaus changing his teaching ideas and system. 3. The bitter end - the Berlin period (1931-1933) saw Mies as headmaster. 4. (1931-1933) Mies was the principal, one of the most important masters of modernist architectural design. The influence of Bauhaus on modernism: teaching ideas and methods were used in Switzerland, Holland, Japan and other countries. As a school of educational thought, its influence is far-reaching in the world, and its successors are all over the world, from architecture, interior design, product design to advertising. Almost all fields have been influenced. XI. Modernism - Internationalism It originated in the center of modernism, which moved from Germany to the United States, where it merged with the highly affluent economy of the United States and developed into the powerful internationalism. 1. The relationship between modernism and internationalism: from the inheritance relationship, the internationalist style developed in the United States after the second station is in the same lineage with modernism, in the design style, focusing on functionality, the pursuit of lesser precision, less is more formal language, simplicity and rationality, and opposition to decoration. I. Postmodernism: 1. Postmodernism, it is the challenge and betrayal of modernism and internationalism, in essence, the core of the postmodernist design movement, is still modernism, the structure of internationalism, its challenge is also only for the style and form, fails to involve the core. 2. Three typical features of postmodernist design: 1. Postmodernism restored decorativeness and drew from historical and traditional cultures to enhance the richness and aesthetic pleasure of design, in contrast to their cold, simple, and rationalized forms that lacked a human touch. 2. An eclectic stance towards historical and traditional cultures. Instead of simply restoring it, they adopt the method of extracting, mixing and splicing the historical styles to apply them, i.e. inheritance and change.3. They pay attention to rationalization and clarity, while postmodernism emphasizes on entertainment in design and dealing with ambiguity in decoration. Postmodernism wants to have more irrational components in design and create ambiguous space dares to make the design works seem loose and stretching, giving more psychological space. 3. Genres of postmodernist design: 1. Spectrum style 2. Memphis group 3. Cosmic style 4. Future style II. Basic types of modern design; divided into three fields based on the purpose of design: 1. Product design: to create appropriate products with the purpose of using the design to serve as a medium between man and nature.2. Visual communication design, a design that utilizes visual symbols to communicate information. With communication as the purpose of design, it produces good information in order to serve as a spiritual medium between people and the society to which they belong. Started in the 1920s and founded in the 1960s. His constituent elements: text , logo , illustration. 3. Spatial design: to live in the design purpose, to build a harmonious space and environment, in order to serve as a material medium between nature and society. III. 1. Design and modern art, they are one and the same, from modern art out of the modern art is the extension and development of modern art. Such as representatives, Picasso, old Terek, Degas, Dumire, Poe, etc., they are shoulder artists and designers. The avant-garde artists who initiated the modern art movement were also engaged in design education. For example, Kandinsky, Klee and others. After the 1950s the status of modern design, a big change, the development of an independent practical art discipline, dependent on the modern commercial society of the art discipline. Modern art movement and the development of modern design close relationship, they all reveal the views and ideas of beauty, new artistic ideas and theories, often able to form a social trend of thought spread to all cultural fields, modern design is also affected by it. 2. Cubism, cubism created independent of the natural concept of design, the objective object analysis and reconstruction of the treatment of exploration, inspired by the Dutch style school, the Russian Constructivist movement, deepened and developed in the Bauhaus design teaching, providing the formal basis of graphic design. IV. The quality and knowledge structure of modern designers; 1. Good spiritual character, a strong sense of enterprise and a high degree of social responsibility Design is the designer's personal behavior, but also social behavior, is to serve the community, to produce social consequences. Therefore, designers focus on social ethics and morality, and have a high sense of responsibility to society.2. To have a design concept that keeps up with the times. It is the designer's artistic life vitality. Should be open-minded, keen vision, not stuck in a rut, and constantly adjust their own thinking stereotypes. Do synchronize with the times, keep the design vitality. 3. Have good creative thinking ability. The design itself is to create, so the main body of the design is quite important to have design talent, but also an important measure of the basic character of the designer.4. Have a good professional theoretical literacy and a wide range of knowledge. Modern design is not pure science, nor is it pure art, it is a high degree of integration of science, art, culture and economy. It is a comprehensive discipline that crosses many disciplines.5. High professional design ability and aesthetic quality. Professional design ability is the first condition of professional designers. The overall artistic cultivation of the high and low, directly and indirectly related to the design of the works of high and low, at the critical moment to become an important factor in determining the victory or defeat. 6. have a good sense of group consciousness and coordination. Modern design projects involve multiple disciplines, must mobilize the wisdom and skills of many aspects, in order to effectively carry out the design work. After the completion of the design program, coordination of all aspects of awareness to adjust and modify, in order to make the design more perfect! B Principles Part I. The basic principles and requirements of modern design: 1. The basic principles of design, in accordance with the objective laws of design inductively formulated designers must be based on and follow the law. 2. modern design requirements and principles: 1. functional principle. That is, the principle of fitness for purpose, is the design of the product should have the purpose and utility to the functional purpose of the starting point of the design. 2. The principle of economy, not only the consideration of cost, the ability of consumers to pay the forecast, but also seek to improve the practical aesthetic value of the product under the existing conditions. 3. The principle of artistry refers to the designer's consideration of works with better aesthetic function and artistic taste in design. So as to give the audience aesthetic enjoyment. 4. Thematic principle, is the grasp of the starting point of the design purpose. Modern design as aesthetic creation of human material culture its purpose is for people, so the design activities from beginning to end must start from people, the material and spiritual needs of people in the first element of the position to consider. 5. Innovative principle. Modern design as a creative activity of human wisdom, innovation to promote modern design activities continue to move forward as the driving force of the pursuit of modern designers. The innovative principle of modern design is essentially, the principle of personalization, is a process of differentiated design strategy, is the connotation of personalization and the unity of the original form of expression. Showing the individuality of the design work and the originality of the design. II. The use of modern design communication skills: 1. clear 2. accurate 3. credible 4. touching III. Important premise of modern design - market . Recognize and grasp the market to see the selection of target market is the basic conditions and important links to obtain the design: 1. Recognize and grasp the market, help the design to find the target object, so that the design has an objective basis to overcome the blindness so that the target will not deviate from the 2. Help to determine the ideal object of appeal. 3. 3. Help market positioning. IV. Design as a means of economic management, as a means of management, the design of the field of the most typical and can best reflect the effect of management is the visual identity system (CI) and design to shape the corporate culture. V. The performance of cultural heritage in design: 1. The modernization process of human society is the continuation and expansion of cultural accumulation in the history of mankind, the progress of human civilization evolution, and a great social and cultural transformation. 2. Design has a good understanding and induction function, can be a vivid image of different media culture way to the general public's ideological concepts, ways of thinking, lifestyle and behavior to influence the role of change and update. 3. It has a strong aesthetic power to promote the change of aesthetic concepts and improve the taste of design. VI. Design style. Style is an important topic in modern design aesthetics. It is formed by the designer in the design practice activities, is the designer's unique aesthetic insights expressed through unique aesthetic communication activities, reflected in the design works of the basic characteristics. VII. Social factors for the formation of designer's style: 1. The influence of aesthetic interest and aesthetic fashion of a certain historical period and social category. A certain period of historical trends, social customs will affect and constrain the formation and development of the designer's personality. Infiltrate all aspects of design style. 2. Influenced by national cultural traditions and art and design traditions, the specificity of a country and region's cultural traditions will produce the specificity of aesthetic requirements and aesthetic ideals. 3. Influenced by foreign culture and art trends. Designers are subject to the impact of foreign cultures and artistic trends, the collision of design concepts will lead to the design of the aesthetic ideal pursuit of turning and updating, consciously absorbing the components of some foreign cultures and schools of art, the formation of their own design style. 4. Influenced by other contemporary designers, art designers style. VIII. Modern design and national style; 1. Different economic life and political situation, regional and historical and cultural traditions, constitute the way of life of different national thoughts and feelings, psychological structure, personality temperament, habits and hobbies, aesthetic requirements, etc., which should be in the design of the formation of a unique national style. 2. As design is a part of national cultural creation, it is rooted in the soil of national culture. Therefore, design is not only of the times, but also of the nation. The essence of human aesthetic activity is the aesthetic design and creative activity of the national culture, and the works are marked with the national brand. IX. Methods and procedures of modern design: 1. Characteristics of design methodology. Optimality, understood as getting the most satisfactory result possible under given conditions. 2. Classification of design methods: intuitive optimization, experimental optimization, evolutionary optimization, mathematical planning optimization methods etc. C Modeling Part I. 1. the English painter Hegas (1697-1794) was the first to make a comparative study of the properties of line. 3. American Andy `Warhol's famous work - porn star Marilyn `Monroe's photo negatives reproduced in 50 copies, the intention of its creation: to show that the things that people believe in are really false, as the photo of her is actually a kind of elephant. He is a representative of the Pop style, postmodernism. II. The performance of the influence of color: 1. visually, make the image to enhance the infectious force. 2. make people enhance the value of recognition memory. 3. have the role of stimulating the sense and affecting the mood. 4. color can convey the idea, express a certain exact meaning. III. Color plan, according to the enterprise marketing strategy, using scientific analysis and positioning, the use of color perception, color matching principles and other theories in the implementation of the plan, is a kind of marketing, business planning, product design of the overall planning. D Art 1 . The essence of design is to create, determines the designer is a creative profession, determines the designer quality character - the importance of creativity. 2 Creative imagination is not based on the immediate perception of the object and the imagination. Scientific discoveries, major design inventions and artistic image shaping, are the result of imagination. 3 . Substantial inspiration is the result of the centralized application of the long-term practical experience and knowledge reserves of the creative subject. 4 Creative thinking, is a new thinking perspective, procedures and methods to deal with various situations, problems. Thus producing new results of the thinking process, thinking activities. It is not an independent type of thinking, but permeated in a variety of human activities, thinking form, is the logic of thinking, image thinking, intuitive thinking and inspirational thinking, etc., the integrated use of more complex, more dynamic and exploratory. I. Five distinctive features of creative thinking: 1. Originality, . Original and new ideas, but also dare to self-denial, break the self-frame to develop new design ideas. 2. linkage 3. multi-directional 4. spanning 5. synthesis II. As a designer engaged in design creation, how should we cultivate our creative thinking ability? 1. To broaden one's horizons, have a wide range of interests, and become a person with multi-faceted cultural literacy. 2. To carry out creative thinking activities, there is not only a deep foundation of specialized knowledge, but also scientific knowledge outside the profession. Only by constantly absorbing and updating their own knowledge inventory, in order to have with the times synchronization of professional knowledge. 3. one should also know how to think creatively, because cultural literacy, professional knowledge and inter-professional attainments are all necessary conditions, but it is not a creation in itself. III. The basic method of design; 1. Brainstorming method 2. Hyper-sequential association method 3. Shadow creativity method 4. Associative creativity method 5. Disaggregated creativity method 6. Split-brain creativity method 7. Reverse creativity method 8. Radiant creativity method IV. The expression of modern art continues to enrich and develop, by, the following three aspects: 1. fierce market competition, contributing to the continuous updating of methods. In order to design works of market competitiveness and promotional effect, designers in the process of design under the premise of ensuring functionality, attaches great importance to the artistry of works. Different forms of hungry art using different methods of expression. With different general artistic charm to attract the consumer public. 2. To adapt to the development of contemporary aesthetic psychological trends. Design as a purposeful artistic activity, and the material of social development, the whole era of social aesthetic culture of the development of compatible, but also must be accepted with the works of a specific consumer group of aesthetic concepts and aesthetic interest to adapt to be able to better complete its communication process. 3. The penetration and integration with other arts enriches the content of artistic expression. Modern design as a new art, by the whole social history and culture of the promotion, and constantly subject to a variety of art trends and impact, and gradually learn from and digest and absorb the results of other sister arts, for modern art to convey the expression of a broad prospect. V. Diversified artistic expression of modern design: 1. real reproduction 2. highlighting the characteristics 3. contrast set off 4. exaggerated deformation 5. humor and fun 6. to love the object 7. metaphorical symbols 8 use of associations 9. to see the big 10. magical illusion 11. font effect 12. abstraction 13. deconstructed repetition 14. series of unfolding 15. grotesque and absurd 16. create rhythm 17. indirectly suggest 18. ethereal Tempering 19. Atmosphere 20. Intentional tailoring 21. Selecting icons 22. Art form beauty, refers to the form of the work of art composition factors (shape, color, line, language, movement, etc.) according to a certain law combination of aesthetic characteristics. It is the beauty of the form of certain **** the same characteristics, but also the law of formal beauty. Seven modern form of montage concept: is the French montage phonetic translation. Originally refers to the composition of the building, assembly, used in the movie has the meaning of combination and editing, is the means of expression of film art. A movie is composed of different shots, so in the movie creation, the need for the whole film to express the lens, respectively, after the completion of the shooting, and then in accordance with the creation of the idea of these scattered shots grouped together. Heavy and the formation of organized fragments, scenes, until a complete film. Call it montage.