Digital marketing plan and ideas?

1. Display information with business card applet to improve business efficiency.

Wechat applet is a very suitable digital marketing tool and can play a huge role in digital marketing. For example, for customer experience, pre-sale, in-sale and after-sale services, this Yangzhou Jianghuai New Energy Vehicle 4S store has built a display service applet by using the "online" super cloud business card, including brand and model introduction, one-click dial appointment test drive, car purchase process guidance, online consultation, comments and reports, etc.

Customers can quickly send products or articles to sales consultation in small programs without going to offline stores; After adopting the small program mode, the customer inquiry rate of this auto shop has directly increased by nearly 4 times!

2. Applet+Community+WeChat official account

In the digital transformation, many businesses have adopted the method of WeChat applet+WeChat community+WeChat official account, which can make it easier for you to attract new ideas. You can use WeChat official account tweets and WeChat group to promote small programs, and combine them in the WeChat ecosystem to better create private domain traffic and strengthen users' sense of identity with your brand and store. This digital marketing method can draw closer the relationship between merchants and customers and improve the repurchase rate of customers, which is difficult for traditional stores to do.

3. Establish the official website of the enterprise.

Enterprise official website can help customers quickly understand your brand, and it is an important Internet window for enterprises. Add titles, blogs, pricing tables, shopping malls, social media icons and other sections to the website, and a website is composed of various sections. You can also use the "product specification screening" function to improve the efficiency of customer ordering.

4. Background data analysis

If you want to do a good job in digital marketing, it is not enough to simply sell goods. You also need to know how to analyze the data and understand the operation effect of the store. You can check your website, small program traffic and customer situation through the online digital marketing platform; If you use the super cloud business card, you can also view the applet visitor data in the data analysis column of the applet editor, including applet views, users, forwards, the most viewed pages, visitor group analysis, etc.