What is the oto mode?

OTO (Online To Offline) refers to combining offline business opportunities with the Internet, making the Internet a platform for offline transactions. This concept originated in America. The concept of OTO is very broad, which can involve both online and offline, and can be collectively referred to as OTO. OTO is divided into four operation modes, namely:

1, online to offline is the consumption experience from online transaction to offline.

2. Offline to online means offline marketing to online trading.

3. Offline to online to offline is an experience from offline marketing to online trading to offline consumption.

4. Online to offline to online is online trading or marketing to offline consumption experience and then online consumption experience.

Extended data:

Advantages of OTO model

1. E-magazine is perfectly combined with 3D technology, pictures, text, video and audio, bringing consumers strong senses and interactivity. Shopping in a relaxed and pleasant atmosphere can give consumers an extraordinary experience.

2. E-magazines are innovative, fashionable and exquisite, easy to read, and have the characteristic labels of entertainment and service. You can also set up interactive functions, so that this site can understand the needs and feedback of consumers and the public's opinions and suggestions on this site for the first time.

3. All merchants have physical stores, and the product quality is guaranteed after being registered by the industrial and commercial departments.

Baidu encyclopedia -oto