Twenty Text Typography Tips Tutorial

Text typography is one of the most important and impressive design elements in graphic design. No matter what stage of design you are at, text typography guidelines can be very helpful in improving your design skills. Try to learn about information related to typography, such as the origins of a particular typeface or the structure of a typeface, as doing so will expand your knowledge. Your potential clients will admire you even more when you really master typography. Of course, as a designer, it's also your duty to know the ins and outs of typeface typography. Once you've mastered it, typography is a breeze!

As with any skill or profession, there are specific rules and guidelines for typography that you need to learn to fully enhance and expand your skills. Here are 20 lessons about typography that are important principles in the art of typography.

1. Learn the basics

As a first step, a more effective way to learn about text typography is to get to grips with the essence of the art of typography. If you're new to typography, you may think that typeface typography is a simple exercise that's all it takes. In fact, typography is a complex skill because it is a combination of art and science.

A piece of text typography consists of specific elements that are precisely measured, while design specifications need to be considered and applied. Just like different design forms, you can only break the existing rules once you have fully mastered them. At the same time, a typographic form will only be accepted by the user if you are sure that it expresses what is important in typography.

In order to master the basic skills of typography, you need to learn more about the art of typography.

2. Pay attention to the meaning of fonts

Font selection is not a random process. Simply choosing a favorite font by searching your font library rarely yields a satisfactory result. This is because users are psychologically more inclined to favor font styles that have a specific meaning.

During the design process, you should make sure that your font style matches what users are used to. This doesn't just mean that the fonts you choose are perfectly designed, but that the fonts you use in your design are appropriate for your marketing needs.

You wouldn't use a well-designed, colorful font for a law firm brochure, would you? It would actually be more appropriate for a birthday party invitation design.

3. Understanding Spacing

Haphazard spacing adjustments are a big no-no in design work. Needless to say, this is a critical skill you should nail as soon as possible.

Font spacing micro-adjustments can make the transition from character to product more logical and uniform. This may sound like it's not that important, but a great job of font spacing adjustment can accomplish a completely different design. The main goal of spacing adjustment is to ensure the aesthetics of the space between each character, creating beautiful text sequences.

At the same time, software like Adobe Illustrator can only offer the ability to automatically fix errors during the spacing process. These errors are often very small and unnoticeable, especially in long sentences or paragraphs. But for headlines or logos, a bad spacing adjustment can ruin the whole design in an instant.

4. Limit the variety of fonts you use

A common mistake designers make when working with typeface typography, especially novice designers, is to use too many fonts and design styles. If you need to use more than one typeface, be sure to limit your fonts to two or three. Use one typeface and size for the main body of the design, one font for headlines, and another for subheads. Don't hesitate to choose fonts from your font library, just make sure they are closely related. Using two very similar fonts can be a bad choice. Some people will think you weren't careful enough and carelessly used the wrong font.

5. Practice proper alignment

Alignment is a must-have skill in typography. Many non-professional designers prefer the principle of centered alignment while thinking it is reasonable, which results in text passages that are difficult to read. If you have begun to use text processing software, it proves that you are familiar with the four key alignment principles: left alignment, center alignment, right alignment, and overall alignment principles.

Left alignment, the most common in typography, is one of the most comfortable alignments to read. Right alignment, can only be used if the text is properly aligned. Overall alignment is an alignment that is taboo for designers.

With both left and right alignment, beware of jagged reference lines. These lines are also very noticeable when center alignment is used improperly. If you have a post that looks "bloated" in the middle, try adjusting the length of the reference line.

6. Adding a visual hierarchy

Adding a visual hierarchy to typography is a design technique used to emphasize something important. Therefore, you need to create and move content in a way that is based on how easy it is for the user to take in the information during the design process. Visual hierarchies are used to direct the user's attention to relevant content. Without using visual hierarchy typography guidelines, users will have a very difficult time recognizing important information.

7. Using a grid

Understanding and using a grid for typography is critical. It ensures that there is logical and visual harmony between elements on the page. This ensures that the design as a whole is cohesive and relevant.

As mentioned earlier, you don't have to use a grid every time you create an element. However, if you understand how to use the grid, it will do you a lot of good in typography.

8. Exercise in smart font pairing

The right font pairing can make the whole piece more compelling. Once again, using too many fonts at the same time can result in a lack of center of gravity throughout the piece. The use of multiple fonts can confuse the user as to which is the most important.

Typically, you should only use three fonts for your design. These should be used for: headings, subheadings, and body text. If your design text is too long, the end result will be much less effective. In this case, you can choose to use one or two fonts.

9. Choose a great secondary font pairing

A good font pairing is important for improving the readability of your design. When a document has a headline and a sub-headline, use two different fonts to complement each other and create a visual hierarchy. The use of a second font must be equally compelling while maintaining the overall design unity.

10. Learn typographic measurements

Typographic measurements are used to calculate the width of a block of text. Typographic measurements are especially important in web design. Not all fonts are the same width, which means that when using different fonts in web design, you have to consider the font to fit into different space sizes.

The height of a character is known as its "X coordinate." When you match fonts, make sure they have the same "X coordinate." The width of a character is called the "set width." This makes up the entire font section, including the amount of space behind the font. "Points" are often used to measure the size of a font.

11. Prioritize readability

No matter how you design, make sure that people can easily read your message. This means that using black text on a dark background is a big no-no. Even more importantly, avoid using small fonts on high-contrast images. You can make a stunning design effect, but if your text is hard to read, all your efforts will be in vain.

12. Choose font colors wisely

Color is one of the most powerful tools a designer can have. It requires you to carefully set up a color scheme to complete the design.

When using font panels and color schemes together, delve into color theory to determine the right colors for your design style. For example, orange is often considered an appetizing color, which explains why it is widely used in fast food design.

Color selection has specific rules and guiding directions. While thinking outside the box and experimenting a lot can result in a unique and cool design style, make sure you don't spread the font colors too thin, as this can make the message very confusing.

13. Mastering "half-line text" and "overflow text"

Taking your design to the next level is about recognizing and identifying the "half-line text" and "overflow text. "half-line text" and "overflow text". In the case of "half-line text" typography, it is part of an entire paragraph, but has been moved to the next column. The problem with "overflow text" is similar to that of "half-line text," except that one word moves to the next paragraph. Half-line text and overflow text are unavoidable when it comes to centering text in any text layout, so you need to know how to handle them properly.

Here are a few ways to manage "half-line text" and "overflow text". You can solve this problem by modifying the length of the lines using the text editing tools in the design manual. You can also adjust the text box or column size so that the surrounding borders are sized to fit the typography of the "half-line text" and "overflow text".

14. Avoid stretching fonts

This is a very simple rule, and many designers often ignore the point. In general, the process of creating fonts requires meticulous consideration of the details (font shape and font size), and stretching fonts takes away from the efficiency and value of the entire design.

Often, designers stretch fonts because they want them to be taller or wider. One way to keep fonts from distorting is that you can choose or taller or wider fonts from constantly updated font websites. Some fonts are paid for, others are free fonts.

15. Remember that white space is there'.

White space is a unique and valuable tool to make your design more unique. Clever use of white space can have some unique effects. It helps users focus more attention on a particular section. White space can give a design a sense of breathability. There is more stability between the various design modules. It adds complexity to the design while making it easier for users to understand and accept.

White space doesn't add anything new, but white space design can mean many things. Let's say you're designing a poster for noise-canceling headphones. Simply present the headphones on the canvas without any additional elements and use white space to highlight the product. The white space allows the headphones to be the only focal point in the poster. What's more, the addition of white space explains how the headphones eliminate outside noise, as no other elements are added.

16. Think of typography as art

Disregard the use of fonts in typography to compensate for your design flaws. Well-designed fonts have a certain artistic quality and become one of the valuable elements in your design toolbox. It's beyond the point of plain text creation. It's about an art form in the setting of fonts. To produce a unique effect, consider how you can use eye-catching fonts as design masterpieces.

Additionally, don't be limited by existing font combinations. Explore and expand your search skills to make sure you find the perfect match for your design needs. Then add swirls, textures, lines, and other cool, quirky, or fun fonts to enhance the overall look and feel of your work.

17. Don't design with trends

There are times when design is like a never-ending stream of fads and gimmicks in the fashion world. Trends change rapidly. Today, the trend is supposed to be widely popular; tomorrow, it's likely to be forgotten. Once the luster of a trend is gone, the planning associated with it quickly becomes outdated and ineffective.

New styles or approaches to design are equally affected. Some designers often like to be the quickest to follow a new design trend, which is exciting and easy to replicate. Even though the most current design trends dominate the design world, these trends can easily disappear. A year ago you just designed a logo, today you look back and that design is considered boring and outdated.

As mentioned earlier, you must realize that font trends can affect the entire design. Search for designs that are popular and study why they have become popular trends. Studying design trends means learning to analyze design elements. Try to adapt them to your design, but avoid adding any trendy elements that have not been considered.

18. Use the right tools

A carpenter doesn't use a screwdriver to staple nails, in the same way that a designer has to know what tools are right for this design task. More importantly, you must know what tools you shouldn't touch. There is a lot of type design software available online to help you choose the best tool for a particular design. The most popular is Adobe's software. Since Adobe's software is expensive, you need to compare those that you must buy and those that you can bypass.

19. Follow grammar rules

Grammar can be a confusing and complex design component because there are tons of hidden rules that you may not be aware of. Making an effort to learn and find out the rules of syntax can help you create designs with a professional look. You must pay extra attention to three grammar mistakes: double spaces after punctuation, hyphens, and dashes.

There are various professional design guidelines for grammatical structures. While most designers would think that this seems trivial. But proper grammar structure is a subtle yet powerful tool that can take your design to a whole new level, thus showing your attention to design details.

20. Finding design inspiration

Like everything else in life, building design inspiration takes a long way. The best way to do this is to learn how to create effective and engaging typography, especially by studying existing type illustrations. Find the parts that are effective and catch the user's attention.

You can find a lot of articles about design inspiration online. But the internet is not the only place for you to get inspiration. You can get inspired by looking at your surroundings. Try to discover and analyze fonts and graphics, those that catch your attention, that want to engage you in a game, and so on.

Bonus tip: Practice, practice and practice

Improve your design skills through constant practice. Mastering typographic rules and guidelines is key to improving typography-related design. Repeatedly practicing these rules will help you master them easily. Only through actual training can you fully understand how each rule is used.

Remember, these rules are there to help and guide you to produce higher to typographic designs. As you continue to work, you will find that you are creating designs that have broken one or more of the existing principles. This is especially true when you push the boundaries and create amazing designs.

When you fully understand the rules of design, you can break existing rules. Just make sure that these rules aren't created haphazardly and can be ignored, but are designed to achieve a clear text typography design goal.