What are the main contents of brand communication?

Among the four traditional media, newspapers are undoubtedly the most popular and influential. Newspaper advertisements are almost born with the publication of newspapers. With the development of the times, there are more and more varieties, richer contents, more flexible layout, more and more exquisite printing, more and more diversified contents and forms of newspaper advertisements, and the distance between newspapers and readers is getting closer and closer. Newspapers have become the main media for people to understand current events and receive information.

(2) Magazine media

A magazine is also a kind of printed print advertising media. Although it obviously lacks timeliness and limited coverage compared with newspaper advertisements, it is deeply loved by specific audiences because of its exquisite printing and dazzling visual effects. Because there are many kinds of magazines, both elegant and popular, and the magazines with short publishing cycle have the most kinds and great influence, they have become one of the four major media of modern advertising. Due to the development of printing technology and the progress of human thinking, the simple graphic design mode in the past has been constantly broken, and new design forms have emerged, which all reflect the broad prospects of magazine advertising.

(3) broadcast media

Due to the development of science and technology, new media appear constantly, and broadcast media are facing more and more challenges.

Challenges and shocks, but broadcasting still has its advantages. Only by fully understanding these characteristics can we foster strengths and avoid weaknesses and further tap the potential of this media.

(4) TV media

Television is the most powerful communication media, and the development of television media even subverts some previous advertising communication theories, but the cost performance of television media in actual advertising activities is not very high.

(5) Internet media

Corresponding to the traditional media is the new media represented by the Internet. As a product of the information society, the Internet has become the fifth largest media after newspapers, magazines, radio and television. It develops rapidly in China and even the whole world, and people transmit information through online media, so the relationship between the public and the public will have a longer-term development in the network age.

Personally, it is more practical to use online media in this era.