What are the ancient methods of store name?

Now a lot of new stores in the opening of the store before they will want to find a way for their own store can let consumers remember at a glance the name of the store, so in the name of the new store for the racking of brains to think. Some times think a long time do not know what kind of name, in fact, no matter what you do is a method to follow, today I am here for you to edit is the store name skills, if you also want to make a good store name for their own store, then take a look at the store name skills it.

When you name your new store, you can refer to the store naming tips shared by the editor, I believe it will help you.

1, named from the perspective of competition

The name of the store is a silent weapon of market competition. If the name is good, it can increase their competitive advantage. For example, "half a point of profit store" is "a point of profit store" from the perspective of mutual competition to name. If you call it "Goodwill Supermarket", I will call it "Meilianmei Supermarket", which is not only good but also inexpensive, which is even further than the former. The use of this naming method, the most important thing is to recognize the naming characteristics of competitors, and then for this feature, a better name than it, so as to beat the competition.

2, from the point of view of products and services named

From the point of view of the product to name, the common method is to highlight the characteristics of their products. For example, used to show their own business characteristics of the "American Lianmei Supermarket", to tell consumers that the things here are cheap and trustworthy. This is more than the "supermarket hair supermarket" in the consumer psychology to win the favor of customers. "Save the heart home management", "move mountains moving", "heart to heart marriage agency", "justice law firm" and so on, are all named their companies after the characteristics of the services they provide to their customers. If you choose a different perspective, you can produce different ways of naming stores and business names.

3, named from the consumer's point of view

Traditional store naming methods, most of the naming from the operator's point of view, that is, according to the operator's needs, choose their favorite name. This naming method, now has been abandoned by many people do not use. Because although it can meet the needs of operators, but not necessarily meet the needs of customers, and even make the customer aversion. For example, "Wanli business", "have wealth store", etc., often give people the impression of "shady business".

4, from the cultural point of view of naming

Businesses in the naming of their own, if you can inject a specific cultural component, so that it has a certain cultural connotation. Not only can improve their own grade and taste, but also be able to attract the attention of more customers. For example, "Rongbaozhai" is a typical example. The name fully embodies the characteristics of traditional Chinese culture.

5, named from the operator's point of view

Although named from the operator's point of view has been discarded by many people, but this is not the same as to say that can not be named from the operator's point of view, the key is to name from the operator's point of view, it must be done skillfully, naturally, and also consider to avoid certain restrictions. From the operator's point of view to name the most commonly used, is to their own names as stores, business names.

6, from the point of view of the target market to name

Shops, stores, business names in advance of their target market positioning, you can name from the point of view of the target. The United States Chinese district of San Francisco, there is a restaurant called "country accent pavilion", business is very prosperous. Most of the guests here are Chinese, long years of floating overseas Chinese, more than one kind of homesickness. After work, they look for fellow countrymen to get together to comfort their homesickness, and Xiangyin Ge has become the best place for them to go.

7, to their own names as the name of the store

To their own names as the name of the store, in fact, there are a lot of Chinese and foreign. For example, "Wang Ma Zi cut store" and "JOHNDEERE" are two obvious examples. Store naming techniques

8, from the perspective of the origin of the name

This naming idea is usually applied to those who operate souvenir stores, or operating some kind of restaurant with a unique flavor.