How to write a promotional poster font?What are the characteristics of POP poster fonts how to practicing

How to write a poster?

Writing method:

1, title: the title should be written to focus on the content, so that people are attracted at first glance.

To be eye-catching, distinct, novel and concise. Font must be large, accounting for half of the poster paper is best, the more bright colors the better.

2, the body: write the nature of the activity, the situation, the sales of goods and so on, prices, promotions should be written to understand.

If it is a performance poster, write down the actors, theater, repertoire and so on.

3, time: location, ticket prices. The time and place of the event must be clear.

4, the end: a separate line, write the end. Below the name, write the month and year.

Expanded Information:

Poster design skills:

Compositional skills, in addition to the use of color in the contrasting skills need to draw on the mastery of the other, but also need to consider several contrasting relationships. Such as composition skills of coarse and fine contrast, composition skills of near and far contrast, composition skills of dense and sparse contrast, composition skills of static and dynamic contrast, composition skills of west and central contrast. Composition skills of ancient and modern contrast.

1, composition skills of coarse and fine contrast: the so-called coarse and fine contrast, refers to the process of composition in the use of color and color patterns formed by a style, in painting and calligraphy we know that there is a brushwork and writing, or brushwork and writing with the same picture (as the master of Chinese painting Qi Baishi's painting of cabbages and grasshoppers, general), this style in the composition of the packaging is some of the

This style is often utilized in packaging compositions.

Some of the contrast between the main pattern and the accompanying pattern; some of the contrast between the center pattern and the background pattern; some of the roughness of a company such as the wind sweeping clouds, while the other side of the fine as fine as silk; some of the calligraphy to replace the pattern of the wild cursive, which can be readily seen in some alcoholic beverages and food packaging. Such as Si Nian brand dumplings and Piao Rou brand shampoo is such.

2, the composition of the skills of the near and far contrast, in the Chinese painting landscape composition into the study of the near scene in the scene of the far view, and in the design of the packaging pattern, to the same principle, should be respectively for the near in the far several pictures of the composition of the hierarchy.

The so-called near, is a picture of the most eye-catching part of the pattern, also known as the first visual impact, the most eye-catching is also the most important content to be expressed in the packaging pattern, such as the earliest Shuanghui instant noodle packaging, the first break into the line of sight is the Shuanghui trademark in the blank background and the crimson square background of the white synthesis of the large Shuanghui word (i.e., near view).

The next is the smaller "braised beef noodle" line a few main characters (should be said that the second line of sight, also known as the middle view), and again is the expression of the contents of the package of product photographs (also known as the third line of sight, bounded by the middle view) and then after that is the auxiliary mascot advertisement, performance instructions, corporate logos and so on.

This obvious sense of hierarchy is also called the three-step rule of vision, which takes into account people's habit of scrutinizing a still-life painting from top to bottom, from right to left, while highlighting the most important part of the theme to be expressed. As a designer in the beginning of the creation of the picture, the production of the first should be to understand the theme of the appeal, to create a star to the moon, the atmosphere of the crane. Thus, the design of the picture like a powerful magnetism tightly to the seller's line of sight to pull over.

3, the composition skills of dense contrast: talking about the composition skills of dense contrast, which is very similar to the use of color contrast, but also with the Chinese painting in the fly white is very much the same, that is, the pattern should be concentrated in the place where there must be a diffusion of the accompanying, it is not desirable to be concentrated or all diffuse. Embody a kind of sparse and dense coordination, rhythm, tension and relaxation, show the spirit.

At the same time, the theme is not lost. I see a lot of packaging pattern design, the whole picture is dense, green and flowery, from the background pattern to the theme of the pattern is a very heavy color performance, so that people feel pressed and can not breathe, so not only can not beautify the product, promote the purpose of the sale, but also let a person get tired of the lack of appetite. This is not grasp the contrast between dense and sparse caused.

4, composition skills in the static and dynamic contrast: in a pattern, we tend to find this phenomenon, that is, in a kind of packaging theme name of the background or the surrounding performance of the explosive pattern or look at the careless, but is deliberately painted foam of a few strokes of the madness of the thick lines, or the ribbon shape of the English language or pattern, etc., are to show a kind of "" feeling. " feeling.

And the theme of the name is dignified and steady and the background is light and calm, this scene is the contrast between static and dynamic. This contrast avoids the fancy and too static rigidity of all the support. So the visual effect is comfortable. In line with people's normal aesthetic psychology.

5, composition skills in the Chinese and Western contrast, this contrast is often in a packaging design of the picture using Western cartoon techniques and the combination of traditional Chinese techniques or the combination of Chinese Chinese art and English.

As well as the picture directly to the realistic approach to the picture of Westerners or a picture of a prominent packaging pattern, this form of expression, but also a common borrowing method, which is often found in children's products, women's socks, clothing or cosmetics packaging.

6, composition skills of ancient and modern contrast: both foreign for the use of ancient for modern use, especially people in order to reflect a cultural taste, the performance of the packaging design composition is often the ancient classic ornamentation, calligraphy, characters, patterns used in the current packaging, which is embodied in the wine packaging on the most clear show.

For example: the Dream of the Red Chamber twelve hairpin women's wine and Taibaijiu, as well as food in the Mid-Autumn Festival mooncakes, black old bag of peanuts and so on are embodied from these aspects and dig connotation. In addition, there are a number of cosmetics and household items of high-level gift boxes with decorations and patterns are also looking for grafting techniques from the classical culture. This can give a person a kind of ancient color, elegant and embedded tracing or a certain aspect of solace. So very popular with consumers.

Reference:

-Posters

Supermarket Promotional Poster Numbers With What Fonts Supermarket Promotional Poster Numbers With P0P Numbers type of a lot of, there are horizontal fine vertical thick type of numbers, standard type of numbers and so on. pop writing orthographic typeface, the font is square. Rectangular, full and neat font. what are the characteristics of POP poster font? How to practice?

POP poster font features: flexible layout, easy to recognize and easy to read fonts, humorous and exaggerated illustrations, illustrations and text, to express the meaning of the promotion of POP posters, the production cost is low, can greatly reduce the production time, has a strong mobility, flexibility, speed.

Practice POP poster font architecture must grasp a few principles:

(1) the strokes are vertical, horizontal, diagonal, there is no rounded strokes.

(2) Try to write the grid as full as possible.

(3) Since Chinese characters can be written either straight or horizontally, the line spacing should be greater than the character spacing, or even not have character spacing, so that others can read it. However, posters are mostly written horizontally.

Expanded Information:

Practicing POP Poster Font Skills:

(1) Run the pen with the barrel of the pen in the direction of the stroke's advancement, with the barrel of the pen and the paper tilted at an angle of 60.

(2) transport the pen do not apply too much force, so as not to drag, the ink will be haloed.

(3) The whole broad side of the pen should touch the paper before you start to run the pen, and the power and speed of the pen should be consistent so that the strokes will be smooth and nice.

(4) Don't repeat the stroke, otherwise the color will be darker and the stroke will be thicker.

(5) When writing horizontal strokes, the more pointed end of the pen tip is at the position of the index finger, and the strokes must be parallel to the upper and lower grid lines as you write from the left grid line to the right grid line.

(6) After practicing smooth strokes, bring the tip of the pen toward the right front when writing close to the right grid line, with an extra little tail to make the strokes more flexible.

(7) When writing vertical strokes, the more pointed end of the nib is at the thumb position, and when writing from the upper grid line to the lower grid line, it must be parallel to the left and right grid lines.

(8) After practicing the smoothness of the strokes, when writing close to the lower grid line, bring the tip of the pen toward the left or right, then it becomes a "vertical hook" or "vertical pick" stroke.

Reference:

-POP fonts

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