Summary of research report on clothing market

Clothing products refer to comprehensive products that can bring practicality and aesthetics to people. The development of clothing market is full of competition and challenges, showing the characteristics of the times under the trend of the times. I've compiled some summaries of clothing market research reports for you, I hope they are useful to you!

Summary of clothing market research report 1

With the in-depth development of economy and society, college students in China, as a special social group, are losing the in-depth development of economy and society, and consumer groups are getting more and more attention. Because of their young age, people who spend more money are getting more and more attention. Because of their young age, they have different consumption psychology and behavior from other consumer groups in society. In particular, they have different consumption psychology and behavior from other consumer groups in society.

On the one hand, they have strong consumer demand, on the other hand, they have not achieved economic independence, and their consumption is greatly restricted. The economy is independent and consumption is greatly restricted. The advance of consumption concept and the lag of consumption strength have great influence on their consumption. The lag of strength has a great influence on their consumption. Special groups naturally have their own particularity, and at the same time there are inevitably some irrational consumption and even some consumption problems. problem The shaping and cultivation of their consumption concept is more prominent, which directly affects the formation and development of their world outlook. College students' consumption is diversified, the world outlook is formed and developed, and college students' consumption is diversified and complicated. As an important part of college students' consumption, clothing consumption and its characteristics. As an important part of college students' consumption, clothing consumption is almost the most important consumption expenditure except food consumption in college students' daily consumption. Besides food consumption, students' daily consumption is the most important consumption expenditure. Therefore, through the investigation and study of college students' clothing consumption, we can grasp the latest trends of college students' consumption in time, guide us to establish correct consumption concepts and latest trends, and guide us to establish correct consumption concepts, thus providing students with reference for the whole clothing production and sales industry. And provide students with the reference of the whole clothing production and sales industry. Based on the above purposes, we made the following investigation report on college students' clothing consumption. Objective We conducted a follow-up investigation report on college students' clothing consumption.

(1) The purpose of the study is to understand the daily clothing consumption of college students through the investigation of their clothing consumption, and to guide them to establish a correct consumption concept through the investigation of their clothing consumption, expenses and daily consumption, so as to provide reference for the whole student clothing production and sales industry. And provide students with the reference of the whole clothing production and sales industry.

(2) The target population is college students in the south campus of Zhengzhou University, including the first to fourth grade students in the south campus of Zhengzhou University.

(III) Research methods This survey adopts questionnaire and online survey. This survey adopts the methods of questionnaire and online survey, and conducts a sample survey of students in four grades in school through questionnaires and emails sent by researchers. Put and send emails, and conduct a sample survey of students in four grades in school. Sampling survey adopts stratified sampling method, and stratified sampling is carried out according to the number of four grades. In this survey, stratified sampling was used to collect data according to the number of four grades. Among them, the proportion of grade students is 2 freshmen: collecting data. The grade number ratio is 2: 5: 2: 1 (freshman: sophomore: junior: senior). Sophomore: junior: senior).

(4) The design survey plan covers the survey date of 65438+ 10 to the survey date of11; 1 1 day to 13 day to10 day to 1 1 day, and design the investigation scheme; Design a questionnaire from 1 1 to 13; 13 to 15 for questionnaire and online survey; 16 to 15 questionnaires; 13 to 15 for questionnaire and online survey; The investigation report was written on1June 6, 7. Among them, during the questionnaire survey, 17 wrote the survey report. Among them, in the process of questionnaire survey, don't talk too much about the respondents, try to collect the real data of the respondents, try to collect the real data of the respondents, don't induce the respondents or fill in casually, don't induce the respondents or fill in casually, and try to reduce the influence of too many environmental factors on the respondents. Few respondents are affected by too many environmental factors. Leave the telephone number of the interviewee after the survey to verify the survey data. The telephone number of the interviewee in order to verify the survey data. After the investigation, indicate the name of the investigator and the place and time of the investigation. Our team * * * distributed 150 150 copies, which indicated the name of the investigator and the place and time of the investigation. Our * * * group sent out 150 questionnaires, actually recovered 129 questionnaires, sent 60 emails, effectively collected 129 questionnaires, and received 33 emails.

(5) After the questionnaire survey, the team leader will organize the team members to analyze the contents of the questionnaire and get specific data that can reflect the research theme. Then the data will be analyzed to predict the future of college students' clothing sales industry, and then the data will be analyzed to predict the future of college students' clothing sales industry, and some reasonable and scientific suggestions will be put forward for college students' clothing consumption and clothing production enterprises. Physical and scientific advice.

(VI) Survey effect: 9 questionnaires in 129 were not carefully filled in, 9 questionnaires in 129 were not carefully filled in, 3 of 33 recovered emails were not carefully filled in, and 3 of 33 recovered emails were not carefully filled in. * * * Statistics show that 150 questionnaires 150 questionnaires are filled in carefully, and most of them are filled in carefully, among which 150 questionnaires are filled in carefully, which is of great help to the analysis of questionnaires and the collation of data.

Abstract of clothing market research report II

Since the reform and opening up, China's economic construction has made great progress. People's living standards have improved significantly. Clothing ranks first in "basic necessities of life", and people's requirements for clothing are increasing rapidly. From color to style to brand, different consumer groups and different consumer psychology have formed different consumption levels.

Consumers in the clothing market are a huge consumer group.

At present, the population of mainland China is nearly 654.38+03 billion. Clothing consumers are definitely a huge group. This figure is the most convincing description of the huge characteristics of clothing consumers in China. The number of consumers is a factor that must be considered in any industry, especially the clothing industry. China is a traditional clothing consumption country, and the so-called "big" comes from the population, which is an important evaluation basis for the future of the clothing industry. Moreover, the growth of the national economy also provides material possibilities for the consumption of the clothing market. That is to say, when we consider China, a consumer group with a population of nearly 65.438+0.3 billion, we are no longer considering the problem that everyone has clothes to wear, but meeting the requirements of people's rising aesthetics and clothing culture. Our country has a consumer group with equal purchasing power and strong purchasing desire and demand.

Second, consumers in the clothing market are a complex group.

Consumers' purchasing behavior is influenced by objective conditions such as income level, geographical region, national habits, religious beliefs, cultural traditions and social development level, and is closely related to subjective factors such as personal age level, education level, aesthetic taste and consumption purpose. China is a country with a long history, a long tradition, a vast territory and many nationalities. The great difference of its clothing consumers in the above categories is manifested in the great difference of clothing consumption demand. Therefore, in addition to having a huge absolute number, it is also an extremely complex group. From the purchasing power analysis, there are many different levels of clothing consumer groups in China, from affluent and well-off to well-off. If the region is roughly divided, the basic performance is that the overall purchasing power and purchasing desire decrease from southeast to northwest.

Taking Tianjin consumers as an example, the income level of Tianjin citizens is quite different, so there are significant differences in their consumption behavior. By studying the market, we can find that in the high, medium and low price segments, consumers' requirements for clothing brands and styles are quite different, and low-income consumers pay more attention to "economic benefits" in clothing prices; Middle-income consumers pay attention to clothes that are not only beautiful and comfortable, but also reasonable in price and easy to accept; High-income consumers are quite different. They pay attention to the brand grade, demanding that clothes can show their identity and taste, while ignoring the price. Therefore, it is necessary to misplace the clothing market to meet the different needs of consumers at all levels.

The differences in consumption behavior caused by the differences in different regions are also different with the different income levels of consumers: it is more prominent among middle and lower consumers, but not obvious among upper consumers. This is a * * * problem. At present, the sales performance and popularity of high-priced brands such as SPRIT, ELLE, POLO, FENDI, BCBG and MA_MARA are not much different between Beijing and Tianjin. In the upper consumer groups, the influence of regional differences can not cause substantial differences in many consumer industries. No matter where they are, their consumption will be concentrated in the top range of brands marked by nobility and wealth.

Different consumption purposes will also affect consumers' buying behavior. For clothing consumers, dressing themselves up and giving gifts are the two most basic consumption purposes. When gift-giving becomes the goal, consumers' selection criteria are likely to focus on price. In this special consumer industry, the conventional principle of consumer division will be completely subverted. Even very poor people may buy clothing products several times their consumption capacity in order to achieve the "decent" effect.

The above factors that may lead to consumer behavior differences are distinguishable and predictable, which are suitable as the main basis and reference for making production and marketing plans, and industry manufacturers should pay enough attention to them.

Third, the consumers in the clothing consumption market are a group with gradually mature psychology.

The consumer psychology of clothing consumers has gradually matured, which is the inevitable result of the rapid change of national conditions. Show in:

First, the continuous increase in the overall income of consumers will lead to an increase in the demand for clothing products and further enhance the actual purchasing power;

Second, consumers' purchasing tendency began to show the characteristics of polarization, and their purchasing power gradually concentrated in two regions: high price and low price. This change can be confirmed by the changes in the demand of consumer clothing market: high-end luxury brands are popular in China market, China has become an important emerging market with many world-class clothing brands, and low-priced brands with large routes are also selling well;

Third, the change of lifestyle makes consumers' demand for clothing types rise rapidly. Its fast speed makes the existing clothing products show a certain degree of singleness and obsolescence all the time. This change has accelerated the professional segmentation of the domestic clothing market, and banquet clothes, wedding dresses, casual clothes and professional suits have become the regular categories in the market. It is conceivable that in the future clothing market, the more targeted products will be more popular.

Fourth, social hotspots, popular culture and international trends all promote consumers' aesthetic taste to change constantly. In the past two decades, the remarkable improvement of China's economic level has made people no longer limited to the practical needs of clothing, but began to pay attention to the deeper functions of clothing, such as dressing up and expressing themselves. Their acceptance and digestion of new things and fashion trends is amazing, but at the same time, there is no lack of preference and persistence in their own traditions, which is almost elusive to some extent.

Fifth, consumers are becoming more and more mature. The prosperous market and developed information provide them with the best accelerated clothing education courses. More and more people begin to get rid of credulous and blind consumption habits, gradually realize their real needs, and have a better sense of smell and judgment on clothing styles, styles and quality-price ratio. In view of this, understanding their hobbies and then giving them the best choice will be the only correct way for manufacturers who want to enter the clothing market in China.

Abstract of research report on clothing market 3

First, the content introduction:

This time we surveyed 80 female consumers and 20 male consumers. Most of them are between 16-25 years old.

After investigation, we found that the consumption level of most consumers in Huangzhou is between 100- 150. But some consumers can accept the price of 150-200 yuan. Moreover, consumers' requirements for the quality of clothes are also quite high, and most of them require knitting and blending. But for places where clothes are sold, consumers prefer to go to those specialty stores or commercial streets. For the choice of clothing, consumers pay more attention to choosing more casual and decent clothing. More importantly, we found that consumers in Huangzhou do not fully understand online shopping, and even have never heard of online shopping. The requirements for famous brands are not very high.

This Huangzhou survey made us realize that online shopping needs our vigorous promotion, which is an opportunity for our online shop to expand the market, but we also need to work harder to open up the market and open up the phenomenon of "no Internet" in Huangzhou.

This is just a brief description of our investigation. The following is a detailed analysis of our investigation.

Second, the main content:

1, background of the investigation

On the whole, the garment industry stands out in the textile and garment industry with its cheap labor resources and strong industrial supporting advantages. With the cancellation of import quota, garment enterprises are facing unprecedented development opportunities. Therefore, we need to strengthen the following key tasks: consolidate the existing market and maintain the export order; * * * Enjoy the potential market; Innovative market; Implement standardization strategy. Export enterprises should do a good job in the post-quota era: first, actively promote enterprise restructuring, optimize resource allocation and enhance innovation ability; Second, actively carry out industrial construction, promote the upstream and downstream extension of trade, and improve the efficiency of the whole system; Third, actively implement the brand strategy and gradually develop its own brand; Fourth, actively "go out" and "please come in", actively absorb and digest foreign advanced production technology and management experience, and speed up the construction of talent team. Through the market survey report of China professional wear project, the production enterprises and investment institutions will fully understand the product market, raw material supply, sales methods, effective customers and potential customers, and provide detailed information to provide decision-making basis for studying competitors' market positioning, product characteristics, product pricing, marketing model, sales network and enterprise development. 20 1 1 The whole series is dominated by a single tone, in which black and white represent dual features, such as hard and soft, history and modernity, and also represent brand style.

1). Clothing is the first market formed since the reform and opening up. It is a market with low threshold and easy access. Because of this, it is also the most easily saturated and declining market. At the same time, its requirements for the region are also obvious. Small counties have small county markets, small villages have their own small markets, and big provincial capitals also have standardized markets that match them.

According to the survey, in modern society, more and more people pay attention to appearance. People's requirements and choices for clothing are not only related to people's psychology, age and personality, but also influenced by other factors. Consumers' purchasing behavior is influenced by objective conditions such as income level, geographical region, national habits, religious beliefs, cultural traditions and social development level, and is also closely related to subjective factors such as personal age level, education level, aesthetic taste and consumption purpose.

3).2 1 century consumption caters to the different dressing tastes and styles of modern people.

C. price is another important factor in buying clothes. More than half of the buyers are only willing to accept the clothing price of 100 yuan.

D. As far as the places to buy clothes are concerned, 58.06% of women and 47.37% of men choose to buy clothes in specialty stores.

E. The survey shows that people generally think that the common problems in the clothing wholesale market are incomplete product grades, low product quality and poor sanitary conditions. These problems are urgent to be solved in the clothing market. This also shows that the requirements of buyers are constantly improving, hoping to buy clothes in the clothing wholesale market with full product grade, high product quality, sound financial facilities and comfortable environment.

It is necessary to understand the overall situation of the current clothing market, provide advanced market development experience and ideas, let the markets know each other, learn advanced development models, and gradually change and eliminate backward marketing and management methods. It also plays an active role in guiding market development, controlling over-exploitation, providing business decision-making reference for industries and enterprises, and promoting exchanges between international and domestic trade platforms.

With the improvement of consumers' spending power, they no longer simply consider the basic functions of products when buying clothes. In order to meet the needs of work, psychology, life and social life, it is inevitable to choose brand products that better reflect one's own economic strength and taste on the premise of achieving a certain economic income. With the acceleration of information exchange, the consumer groups of brand consumption are almost in line with the pace of fashion demand. The clothing consumption market is as follows: demand consumption-> Fashion consumption-> Fashion consumption-> Personalized consumption, such a trajectory of brand consumption demand from low to high, is changing. Although at this stage, due to the influence of regional economic differences, personal income differences and cultural differences between cities, there is still an overall imbalance in the clothing consumption market, but with the passage of time, this difference will quickly tend to be flat.

3. Findings

1) Gender:

Total number of answers: 100

2) Age:

Total number of answers: 100

3) Acceptable clothing price:

Total number of answers: 100

4) Where you often buy clothes:

Total number of answers: 100

5) Selection of clothing fabrics:

Total number of answers: 100

6) Attitude towards online shopping:

Total number of answers: 100

4. Overall conclusions and recommendations.

Teenagers: The consumer group of this age group is the most important group of clothing consumption, and it is the group that buys clothes most frequently and buys more as a whole. Among them, the female population is slightly more than the male population, which is contrary to the ratio of male to female in China. This group has a strong desire to buy, pursue fashion and individuality, dare to try new things and accept all kinds of new brands easily. A large part of this group is prone to impulse shopping. At present, it is the most competitive market segment with the most clothing brands.

Youth: The consumer group of this age group is the main group of clothing consumption, and it is the group with the highest value in buying a single piece of clothing. This group is the group with the strongest economic foundation and has a strong desire to buy. But most people in this group have relatively mature outlook on life and values, so they have their own preferences for style and fashion. A considerable number of them already have their own favorite brands, and in the new market, consumers' individuality and sensibility are increasingly emphasized, so it is more and more important and complicated to grasp consumers' psychology. From the complex relationship between brand and consumer behavior, we can see the complexity of brand building and the interactive relationship between brand building and consumer behavior. Only by deeply understanding this point can it be conducive to the work process of brand building and maintenance and play a role in guiding consumer behavior.

4) The "famous brand strategy" advocated at present is suitable for consumer behavior, because the influence of strong brands on consumer behavior is the most general performance of brands. Strong brands can bring shocking effects to consumers' psychology and generate purchasing motives. Once applied, it will get a good evaluation because of its good practical effect, and word of mouth will gradually form, so as to achieve the effect of trust, reinforcement and emotion. To sum up, in the face of fierce market competition, consumer behavior is one of the most concerned factors for enterprises. For modern enterprises, all their product development and marketing activities should be based on the needs of consumers, and only providing products/services that meet the needs of consumers is the way for enterprises to develop.

Since the reform and opening up, China's economic construction has made great progress. People's living standards have improved significantly. Clothing ranks first in "basic necessities of life", and people's requirements for clothing are increasing rapidly. From color to style to brand, different consumer groups and different consumer psychology have formed different consumption levels.

6). It is no longer the problem that everyone has clothes to wear, but to meet the requirements of people's constantly improving aesthetics and clothing culture. China has a consumer group with considerable purchasing power, strong purchasing desire and strong demand.

7). Innovation means that an enterprise integrates the unprecedented combination of production factors or modes into the management system, thus rapidly enhancing the strength of the management system. It is not only the embodiment of the personal value of entrepreneurs or employees, but also an economic behavior of enterprises beyond tradition. In the information technology era, innovation is a commercial factor with stronger vitality and higher creation value. Therefore, we should actively advocate the spirit of innovation, keep up with the times and proceed from people's needs. Only in this way can we be in an invincible position in the market.

Clothing market research report summarizes related articles:

★ 3 model articles of clothing market research report

★ Selected model articles of clothing market survey report (five articles)

★ Model essay on clothing market research report

★ research report: clothing market research report

★ Overview of clothing research

★ Model essay on clothing research report

★ Model essay on clothing brand research report

★ Model essay on clothing market research report

★ Clothing market survey report

★ Research Report on Clothing Market in the Second Half of the Year