What are the advantages of the new bookstore distribution?

Advantages are as follows:

1, brand advantage. "Xinhua Bookstore" is a gold sign, is a well-known trademark, has a considerable number of loyal customers, is a huge intangible assets.

2, real estate and network advantages. Xinhua bookstores are mostly built in the center of cities and towns, with convenient transportation. The geographical location advantage and convenient transportation bring huge customer flow and high profit income for the book distribution group, effectively reducing the input cost.

3, capital and policy advantages. At present, the new bookstore is still the main channel for the distribution of textbooks and teaching aids. As the main channel of China's book distribution industry, Xinhua Bookstore enjoys the unique policy advantages, the state in the financial and tax policies to support and tilt, so that the comprehensive strength of Xinhua Bookstore has improved significantly, and gained significant development and progress.

4, resource advantage. After 83 years of development, Xinhua Bookstore's asset scale and marketing resources are not comparable to private bookstores, and its personnel team and business level are more professional, and has accumulated profound experience and formed a wide range of close social relationship resources.

Book distribution channels

One of the publishing unit's own distribution system

This is a kind of publishing unit has the right to distribute the total distribution of the distribution system. 10 years ago, the party established a reform and opening up policy, the various publishing units have also acted. Publishing units have also acted to carry out a series of fruitful exploration and attempts, and one after another to the road of self-issuance. Publishing houses to run their own distribution so that publishers basically completed by the production-oriented to the production and management of the transformation.

Eased the social difficulties in buying and selling books, the contradiction, and make the publishing house to obtain a better economic benefits. 10 years, the publishing house self-issuing full of reform vitality, self-issuing yards and oceans increased year by year. According to incomplete statistics, the publishers of self-issued yards generally accounted for the publishers of the total issue of yards of about 30% -80%.

Second, the new bookstore distribution system

New China bookstore distribution system is China's largest and most important publication distribution channels. Xinhua Bookstore by party was founded in 1937 in Yan'an, then the business includes publishing, distribution, printing package to meet the growing spiritual and cultural needs of the people. Later, the People's Publishing House was separated from the Xinhua Bookstore to specialize in publishing, and the Xinhua Printing House was separated to specialize in printing.

The Xinhua Bookstore has a general management office, which was transferred to the Xinhua Bookstore in 1951, and is responsible for the management of Xinhua bookstores in all provinces. This system, that's how it came about. Xinhua Bookstore is a giant purchaser for publishers, so giant that it can bully publishers to its heart's content.

Parallel to the book into the sale is not complete can be returned to you; Parallel to each settlement is like they give you a reward; Parallel to the publishing house into the book, and from the booksellers to lower discounts into the same book, when the sale is not complete on the full refund to the publishing house - right, including from the booksellers into the - so a backward and make money! -- and make a little bit of money on the price difference.

Three, private bookstore distribution system

Private publishing companies and publishers are usually cooperative distribution, private publishing companies and publishers of cooperative distribution is usually a private company dominant, dominant position, the publishing house is in a passive, with the position. Because at this time the publishing resources are in the hands of private publishing companies, but suffering from the lack of book number so must be published and distributed in cooperation with the publishing house (publishing house has the book number resources).

To use an inappropriate analogy, this kind of cooperation is similar to "borrowing sperm to give birth to a child", the "sperm" is the book number. The main channel, the Times Book Network is the Xinhua bookstore channels; the second channel, is the private book channels, such as the book wholesale market in the private book wholesale and retail companies.

New China bookstores and publishing houses, as state-owned enterprises, the system is more mutually agreeable. General Xinhua bookstore system is more inclined to buy from the publishing house. Private companies want to enter the books of the new bookstore, then, generally have to be relevant to authorize the issuance of proof.

Four, other specialized state-owned bookstore distribution system

Mainly foreign bookstores, antique bookstores (such as the China Bookstore, Shanghai Antiquities Bookstore, etc.).

V. Distribution organizations containing foreign capital

Foreigners can operate the corresponding wholesale and retail publication business after going through certain application procedures and obtaining the Publication Business License after approval.

Sixth, the book import and export agencies

Book import and export agencies should have the ability to review the content of imported publications, and hold a license to import publications.

Seven, part-time book distribution agencies

In summary, with the Publication License to distribute and sell books.