Director Ren Jie talked about the "dumb dad cute sister": in the parents and children with watching the inheritance of excellent traditional culture

The promotion of traditional culture and the inheritance of Chinese classics has become an unstoppable wave, the government, civil society, academia, media **** with efforts in various forms, movies and television, variety shows, books and picture books? Participate in this wave of traditional cultural revival. As the producer of China's first national animated film, "Dumb Dad Meng Mei", Ren Jie, director of the media interviews, in-depth introduction to the Chinese character culture as the background to the growth of change, the beauty of the word, the soul of the nation, close to the children's family education, learning and life of the animated works.

Q: Why did you choose to do such an animation?

The Chinese traditional culture is the cultural root of the Chinese nation, and as creators, we are obliged to extract the spiritual symbols of the traditional culture and display them in our works. As the producer of "Dumb Dad Moe Sister", when the baton was handed over to us, we chose to make the children learn the essence of culture and improve their moral cultivation through high-quality original animation works, by creating the "True, Good and Beautiful" animation program. Truth, Goodness and Beauty By creating animation works with the spirit of "truth, goodness and beauty", we will accompany more and more children to grow up. This idea, in the beginning of the project, quickly got the Penguin Film, Tencent video support, they joined, so that "dull father and sister" has a better content *** creation and broadcasting platform, so that more excellent traditional culture into the children's education, into the family parent-child interaction life.

Q: Please introduce us to the creative features of "Dumb Dad, Dumb Girl".

The Chinese nation has a particularly long history, and the myths born out of that history contain the spirit of our nation and are the treasure of our nation. We can feel the great spirit of struggle of the Chinese people in the mythological stories of Shennong tasting grass, Yugong removing the mountain and Jingwei filling the sea. Inspired by these stories, "Dumb Dad, Moe Sister" introduces the following stories into the creation of the program? The ancient myth of Cangjie's creation of characters. The ancient myth that Cangjie was the historian of the Yellow Emperor, who observed the characteristics of all things in detail and created the hieroglyphic characters for the transmission of Chinese civilization has made a monumental achievement, and this legend has added rich cultural connotations to the animated film.

At the same time, the storyline from sneaking into the Kuixing town school palace mountain Cangjie hall of the Moe sister accidentally became the inheritance of the book of heaven slowly unfolded: the book of heaven in the forbidden land, the Moe sister was almost Cangjie sealed in the words of the spirit of the network of the dark night of the misguided, will be released, fortunately, the six art teachers to help the dark night will suppress, but the words of the spirit was lost in the battle, the dull father was also the dark night turned into a small bookworm. In order to restore their father's original form, seal the Dark Night, and protect the world, Dumb Dad and Moe embark on a journey to learn the six traditional Chinese arts, collect the word spirit to repair the Heavenly Book, and cultivate a deeper bond between father and daughter in the meantime.

Q: Can we say? The word "spirit" is the most important part of the story. It's one of the highlights of the game, and it appeals to both kids and parents, so how did you do it?

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The concept is at the heart of our work. Through a lot of preliminary research, Daddy and Girl pinpointed the 6 to 9 years old school age group, the first literacy, writing, children's audience, from the meaning of the Chinese characters, with a rich imagination to give each Chinese character the ability to create a vivid, lively, will get into trouble Daddy and Girl is the most important thing in the world, the most important thing in the world, the most important thing in the world is the most important thing in the world. The characters are also used to create a lively and troublesome character, which can be used in a variety of ways. The program is a fun and entertaining program that spreads the culture of classical Chinese culture through the adventurous stories of Chinese character spirits. On average, one core Chinese character is incorporated in each episode, which explains Chinese culture in depth and inspires children to learn more about the unique Chinese culture. Square Characters The film is a great opportunity for children to learn more about the Chinese culture, and to be inspired by the traditional culture.

Q: Most of the animated adventure films we've seen have featured the main character fighting alongside his buddies, so how did you come up with the idea of creating a father-daughter team?

Children are the future of our country and the hope of their parents, and family education is getting more and more attention from society. Therefore, we hope to focus on the theme of parent-child companionship and growth. The father and daughter, who embark on an adventure together to fight monsters and upgrade and protect the world, show that the father and daughter face difficulties and challenges, trust each other, communicate with each other, use wisdom and courage to go forward, and show the warmth of the parent-child companionship through the daily interactions on the journey. When you see the father? Nerdy Dad? The role of the father always supports and encourages the daughter. The character of the father is always supportive and encouraging to his daughter. and give the child care and guidance, as parents can slowly understand that accompaniment is the best education, parents should participate in the growth process of the child, to be the child's life? Parents should participate in their children's growth process and be the guide in their children's life. We hope that through this animated film to call for more attention to parent-child education, the establishment of a good family parent-child relationship, so that every child can grow up in the love of the family.

Q: In terms of visual presentation, how does "Dumb Dad, Moe Sister" show the traditional culture of Chinese beauty? Chinese beauty?

Mengmei is a healing and refreshing painting style, presenting a world of paradise like a Chinese town. As the producer of this movie, Zuo Bao Creative has worked tirelessly on the characters' styles, costumes, and even the story scenes and props, integrating the design elements of the Chinese style and modernization into the work. We also invited a group of calligraphers to customize the writing of the characters and the titles of each episode to give the audience a unique aesthetic experience with the spirit of Chinese characters.