How to learn recommended books without learning marketing management?

Twenty-two Invariant Principles of Marketing/Twenty-two Business Principles don't like Chinese translation very much, so they put English names on it. Ai？ Reese and Jack? Trout's 22 unchanging marketing principles. Standing in today's media environment, some rules may no longer be as "unchangeable" as when the book was published, but the book can still be read.