The difference between traditional marketing and marketing objectives

1. The starting point is different. Traditional marketing concept refers to production concept, product concept and promotion concept, which is based on the enterprise itself, while modern marketing concept is based on consumer demand;

2. The methods are different. Under the old concept, enterprises mainly sell products in various ways, while under the new concept, enterprises occupy the target market by adopting the overall marketing combination strategy from the perspective of consumer demand;

3. The emphasis is different. Under the old concept, enterprises are short-sighted and tend to care about the profit and loss of each short-term transaction. Under the new concept, enterprises consider the needs of potential consumers in addition to the actual needs of consumers, in order to meet the needs of consumers and meet the long-term interests of society, and seek long-term profits of enterprises.

In a word, the difference between traditional marketing and modern marketing is that the former is product-oriented and the latter is customer-oriented, and the focus of marketing has shifted.

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Both modern marketing and traditional marketing belong to the category of product marketing, both of which are market-oriented, and can be carried out at the same time to achieve enterprise goals through integrated marketing.