The Formation of Metro Media Field of Metro Group

Urban media economy has become a blue ocean for business.

Different from mass media and minority media, we call subway media mass media or precision media. It doesn't have the coverage of mass media, and it doesn't cost too much. Unlike niche media, it only makes narrow content to meet the reading and listening needs of a small audience. It comes into being in line with the connection time and space of subway channels, focusing on news, information and commercial advertisements, and its characteristics such as speed, happiness and value have become the fundamental guarantee of reading arrival rate. Cutting-edge has become the key word for subway people to describe their media in subway space, which appears in the form of free subway newspaper, vivid subway TV, ubiquitous light boxes and posters. Concise, accurate and valuable "information strips" have defeated the "information blocks" of traditional media and the "information flow" of online media, turned advertisements into entertainment, turned culture into business, and quickly zeroed the psychological preparedness of savvy subway people. It has opened up the commercial blue ocean of the media economy, and also "secondary sales" the most cost-effective eyeball arrival rate.

The eyeball economy is bigger than the sky, and the accurate and high-quality eyeball economy makes businesses salivate. No one can accurately estimate how much economic energy the subway media contains. Taking the outdoor advertising contract signed between China and Shanghai Metro as an example, it is estimated that the advertising revenue will reach 654.38+0.5 billion yuan. Some research institutions also said that the subway media on the commuter road, the online media that subway people can't live without, and the "bundled media group" of office media are enough to wipe out the audio-visual needs of Tieren.