Traditional Culture Encyclopedia - Traditional culture - Proportion of peripheral publicity expenses of traditional media and new media publicity
Proportion of peripheral publicity expenses of traditional media and new media publicity
70%, as of April 22, 2023, the development of new media has entered a new stage of development, becoming the main mode of publicity, accounting for 70% of the publicity expenses around traditional media and new media. New media is a form of communication that uses digital technology to provide users with information and services through computer networks, wireless communication networks, satellites and terminals such as computers, mobile phones and digital televisions.
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