Traditional Culture Encyclopedia - Traditional culture - What are some good marketing strategies that you know of?
What are some good marketing strategies that you know of?
The following is a list of marketing strategies, please check the subject:
1, make a difference
Make a difference, this is the easiest way to shape the brand's memory, so it is also one of the most commonly used to do marketing strategy. Before McDonald's has done a particularly interesting advertisement, called "pure man 100 strokes", which is in fact through the regional differences to create a topic of discussion, this idea can not only please the users of the regional market, but also let the users of other regions to generate a sense of curiosity.
2, create confrontation
To the industry boss to launch a tearing war is a low level of the brand commonly used a marketing means, such as 360 and QQ, Shenzhou car rental and UBER. tearing is to get the topic and attention of a very cost-effective marketing means, but this marketing means the risk of high, after all, it is very easy to attract a large number of negative impression
3, Create an accident
Break the user's inherent cognition, the formation of an accident, a sudden accident, will make the marketing become more interesting, and will even become a consumer meeting the talk of the town. Let's say the "Wu Yifan enlistment H5" that broke the circle of friends, the news of Wu Yifan enlisting is explosive and unexpected enough, and the result is to open it up and see that this is the marketing before the release of "Small Times 4".
4, creating memories
Memories are also a common means of marketing, people's nostalgia for memories is often easy to share and create topics. There are more and more movies that use this kind of bridge, such as "Li Lei and Han Mei Mei"
5, create suspense
Curiosity is the nature of human beings, so creating suspense in marketing can always attract a crowd of spectators. Once the Beijing Times published an advertisement that seemed a bit yellow, with only the words "Gently, it hurts!" on the entire page. Everyone was curious about what was going on, but it turned out to be an advertisement for a remodeling company.
The above 5 points are in the marketing work can be repeatedly used marketing sets, I hope you can learn to use.
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