How does the traditional SaaS industry break through the bottleneck of new retail?

The catering market is a new opportunity for emerging start-ups with its unique demand characteristics. Many traditional SaaS companies take the catering market as a breakthrough. At the same time, due to the continuous updating and iteration of various data in the Internet era, many traditional SaaS businesses are urgently transformed to obtain higher commercial value. 20 16 years, JD. The unbounded retail of COM and Ma Yun's new retail concept have brought a new market centered on consumer experience and a data-driven pan-retail form. Therefore, the entry of traditional SaaS into the Red Sea has become a competition among service providers, but due to various problems, the traditional SaaS ceiling has ended. What bottleneck does the traditional SaaS industry encounter now? The traditional SaaS business model is not enough to bring more benefits to enterprises, so that many SaaS companies grow to the end. 1. The customer acquisition cost is high and the penetration rate is low. In the early days of starting a business, the company's sales cost is much higher than the company's income. In the SaaS market in China, more than 85% of the sales come from direct sales. In other words, service providers should not only engage in research and development, but also establish their own teams. It is understood that it is difficult for the sales staff of many catering software suppliers to develop two customers every month. At present, traditional SaaS service providers basically rely on large-scale sales teams to promote their products. For example, Keruyun has deployed operation teams in 27 cities across the country. In addition to Beijing, Shanghai, Guangzhou and Shenzhen, there are also some key cities with layouts. However, when infiltrating into second-and third-tier cities, it is still difficult for the operation team to successfully implement the plan because of high customer acquisition cost, difficult batch coverage and low penetration rate. 2. The requirements of merchants are complex and the profit margin is limited. At present, the catering market is still optimistic, but the catering SaaS is facing practical problems such as complex business requirements and limited profit space, which makes the catering SaaS business seem inadequate. On the one hand, SaaS development is not a one-off business, but an iterative long-term periodic maintenance according to the different needs of the business, which leads to higher cost, and the payment period is extended by the payment methods of monthly rent and annual rent. On the other hand, the catering industry itself is complex, and the whole catering chain cannot form scale effect. For example, the maintenance, scalability and upgrade of software products will lead to higher development costs, which will lead to limited profits of SaaS business because of the complexity and higher cost of software. 3. The impact of new retail SaaS providers and the emergence of new retail models have greatly affected traditional SaaS service providers. At the same time, the new retail SaaS also took away some old users, which led to the gradual change of consumers' buying behavior. This is just the starting point for "new retail" to change the world. In addition, the needs of users will be more diversified and the methods will be more intelligent. A new generation of "Chaolian" will give buyers more choices and control. For example, lightning purchase serves tens of thousands of convenience stores, accumulating omni-channel traffic access and management of mobile terminals, as well as online store and commodity management, helping chain retail enterprises to realize online business data, membership integration and new retail forms. In this way, we can get the user's consumption data offline, which is a challenge and a huge threat to the traditional SaaS business. Problems faced by the transformation of traditional SaaS industry to new retail: the traditional SaaS ceiling has come to an end, and new retail has become the darling of competitors in new markets, starting from WeChat official account and cutting into various fields. This has become a dilemma faced by traditional SaaS business, so traditional SaaS business faces multiple difficulties in transforming new retail. First of all, it entered the market late and the industry has mature competitors. At this stage, the new retail industry has entered a period of rapid development, and service providers in the new retail industry are constantly emerging. For example, as the most professional and data-cohesive mobile developer service platform in China, SaaS merchants such as Youmeng, Wei Meng, Youzan and Dian Wei first started from the WeChat era to help catering merchants get through the upstream and downstream of the industrial chain and expand their business. It can be seen that the layout of some enterprises in the new retail industry has matured. However, traditional SaaS merchants didn't realize this opportunity in the early stage, because the ToB industry itself is more complicated than the ToC industry. Traditional SaaS service providers are merchants and end consumers. In addition, the traditional management system is complicated to operate, and the hardware cost and labor cost have brought certain operating pressure to catering enterprises, so it is too late for traditional SaaS merchants to enter the market. Second, lack of internet experience. At present, with the rise of take-away and group buying, the demand for online and offline integration is becoming more and more obvious. The emergence of new retail has driven many enterprises to enter the new retail industry. So far, a number of stores have been opened, realizing the business model of o2o. The new retail SaaS business mainly started from the Internet, not the early stage of traditional SaaS WeChat. It has been deeply integrated into the WeChat system and made SaaS applications suitable for Internet thinking. As a third-party service platform, traditional SaaS only stays in the back-end ERP. Although it has tasted some sweetness in the catering industry, the new retail is a larger SaaS layout, not limited to catering. Therefore, traditional SaaS businesses still lack experience and cannot bring more value to businesses through channels, scenes, shopping time and other means. Finally, there is a lack of experience accumulated in other supply chain scenarios. At present, the impact of SaaS business on the catering industry is getting smaller and smaller, and new retail has become the mainstream of the market. Traditional SaaS enterprises see opportunities. Many traditional SaaS businesses hope to change the new retail business, involving more scenarios, thus bringing profit growth, but they still face many difficulties. At present, the supply chain scenario has become the core of industry competition, and various big data, intelligence and internet financial services have become the standard configuration of the industry. The traditional SaaS platform mainly focuses on the needs of vertical areas such as catering, and does not involve other supply chain scenarios. Lack of experience, do not fully understand the overall situation of new retail. Traditional SaaS business needs long-term accumulation and precipitation if it wants to really lay out more supply chain scenarios. Seeking market sinking, the transition from traditional catering SaaS to new retail is an opportunity. The tracking report of China public cloud market in the second half of 20 17 released by IDC shows that the SaaS market is 654.38+0.2 billion yuan, ranking second in the world, but the growth rate is 40. 1%. This shows that there is still a lot of market and space in SaaS market. At present, opportunities in first-and second-tier cities have been occupied by SaaS vendors such as Wei Meng, Youzan and Dian Wei. However, due to the new demand for new retail in small cities and the continuous improvement of urbanization level, all walks of life in third-and fourth-tier cities have entered a period of rapid development in the past two years, which is a new change in the transformation from traditional SaaS business to new retail SaaS. At this stage, stores in third-and fourth-tier cities are in urgent need of transformation and upgrading to keep up with the times. At the same time, traditional SaaS service providers no longer only charge system software service fees, but use big data, artificial intelligence and other technical means to upgrade online services, offline experiences and modern logistics in the production, circulation and sales of goods. Connect users and enterprises to build a new ecology.