Traditional Culture Encyclopedia - Traditional culture - Signs and characteristics of four major changes in the retail industry
Signs and characteristics of four major changes in the retail industry
1, to the emergence of department stores as a symbol, characterized by: sales methods on the fundamental change, the operation of the fundamental change, the organization and management of the fundamental change.
2, to the emergence of supermarkets as a symbol, characterized by: the popularity of open-shelf sales, people's shopping time is greatly saved, the popularity of a comfortable shopping environment, and promote the change of commodity packaging.
3, to the emergence of chain stores as a symbol, characterized by: standardization of management, specialization, centralization of the division of labor, centralization of goods, simple operation.
4, major changes in the application of information technology and the emergence of network stores as a symbol, characterized by: network technology to break the boundaries of time and space in the retail market, the choice of stores is no longer important; changes in the sales approach, the rise of new types of business; retailers face restructuring of the internal organization; operating costs have fallen dramatically, and retail margins are further reduced.
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