How does the new retail make a profit, and what operational skills are there?

In this era, all those who want to make a long-term profit can't take shortcuts by luck. Consumers still value whether you are absent-minded. However, Shi Tian science and technology research found that the new retail profit means mainly have the following four points:

First, the commodity price difference is the profit threshold.

From the microscopic point of view, the income source of new retail enterprises is mainly to earn the difference by selling goods, and to reduce the procurement cost by improving the bargaining power on a large scale.

Second, expand advertising revenue and realize digitalization.

In the middle and late stage of new retail development, new retail enterprises have achieved large-scale development, and it is a mature profit model to realize marketing services and data realization through the Internet. The scenes seized by the new retail form are all high-frequency passenger flow nodes, and large traffic gives new retail enterprises a natural marketing advantage.

Third, SP (sales promotion) activities, that is, promotional activities.

Using internet thinking, aiming at places with high threshold and short time limit, such as high-end writing rooms, high-end communities, high-end clubs, etc., combined with new retail forms, SP activities can not only better integrate into consumer groups, but also intuitively feel the sales effect.

Fourth, build a platform economy.

From a macro point of view, with the continuous improvement of market standardization and the strong support of national policies, the traditional financial model has been broken, and a "new retail+finance" platform economy has been gradually built.

There are many ways to make a profit, and it is still very difficult to turn an ideal into reality. Among them, brands need to find the right category and dig deep into the market pain points ... Finally, I wish everyone's ideals can be realized!