Traditional Culture Encyclopedia - Traditional culture - Characteristics of Tourism in Hebei Province: Current Situation of Tourism Development in Hebei Province
Characteristics of Tourism in Hebei Province: Current Situation of Tourism Development in Hebei Province
Hebei 202 1 Major Project Planning was announced years ago, and there are 682 major projects in the province with a total investment of11896.5 billion yuan.
First, the development status of Hebei Province
1. Geographical location of Hebei Province
Hebei Province is located in the north of China, surrounded by Beijing, the capital of China, bordering Tianjin in the east, Bohai Sea in the southeast, Shandong in the south, Henan in the south, Shanxi in the west, Inner Mongolia in the northwest and north, and Liaoning in the northeast, with a total area of 654.38+088,800 square kilometers. By the end of 20 19, the permanent population of Hebei province was 759 19700.
Hebei is located in the North China Plain, bordering Bohai Sea in the east, Taihang Mountain in the west and Yanshan Mountain in the north. There are two major water systems, Haihe River and Luanhe River. It is China's eastern American economy, with the east-west direction as the bridge connecting the west and the coast, and the north-south direction as the traffic throat connecting the Northeast with Central China and East China. Shijiazhuang, the provincial capital, is an important transportation hub, and Tangshan is also an important coastal port city in the north and the sub-center of Beijing-Tianjin-Hebei urban agglomeration. 20 17 April, the Central Committee and the State Council decided to set up xiong'an new area, Hebei Province, and turn Baoding and Cangzhou into sub-centers of Beijing.
2. GDP growth in Hebei Province
In 2020, the GDP of Hebei Province reached 3,620.69 billion yuan, an increase of 3.9% over the previous year. Among them, the added value of the primary industry was 388,065.438 billion yuan, an increase of 3.2%; The added value of the secondary industry1359.72 billion yuan, an increase of 4.8%; The added value of tertiary industry was1872.96 billion yuan, up by 3.3%. The proportion of tertiary industry has been adjusted from10.1:38.3: 51.6 in the previous year to 10.7:37.6:5 1.7.
In the national GDP ranking of 3 1 provinces and cities in 2020, Hebei Province ranked 12, and both its total output value and GDP growth rate surpassed Beijing, becoming a 3 trillion club. Of course, there is a gap between per capita GDP and Beijing, but as the cradle of Beijing's development, the overall development of Hebei Province will not be too bad.
3. Hebei Province 1 1 Urban Development Status
As of June 2020, there are 1 1 prefecture-level cities in Hebei Province, including 49 municipal districts, 2 1 county-level cities, 9 1 county and 6 autonomous counties.
Every city in Hebei has a large population and a certain level of GDP. However, it can be seen from the per capita GDP that all cities except Tangshan, including the provincial capital Shijiazhuang, are below 1 10,000 US dollars, which is lower than the national average. Although Langfang is sandwiched between Beijing and Tianjin, its per capita GDP is only over 9,000 US dollars.
Tangshan, the city of steel, is currently the leader of GDP in Hebei Province, with a GDP of more than 700 billion yuan, and the total output and per capita GDP rank first in the province. Shijiazhuang, the provincial capital, totals nearly 600 billion yuan (including Xinji, a county-level city directly under the provincial government), ranking second. After that, 300 billion cities are Cangzhou, Baoding, Handan and Langfang; The level of 200 billion is Xingtai; Hundreds of billions of cities are Qinhuangdao, Zhangjiakou, Hengshui and Chengde. The total population of these four cities is less than that of other cities.
In 20 17, the state established a new field, Millennium Project Bear. For its intention, different people put forward their own views from different angles. It is worth pointing out that Xiongxin District, namely Xiongxian, Anxin and Rongcheng, which belong to Baoding, was originally the three most common counties, and it is no different from other counties in Hebei and even the whole country. The Millennium Plan aims to explore new development models in ordinary areas and provide a model for other counties.
Per capita, the ranking order of cities in Hebei Province is Tangshan, Langfang, Shijiazhuang, Qinhuangdao, Cangzhou, Chengde, Handan, Zhangjiakou, Baoding, Hengshui and Xingtai.
As a populous province with a permanent population of 75 million, Hebei is only divided into 1 1 prefecture-level cities. It is not difficult to see that the overall development of Hebei has been significantly affected by the vast number of counties and towns. Hebei has jurisdiction over nearly 100 counties.
Hebei province is the only place where the capital Beijing connects all parts of the country. After years of construction and development, Hebei Province has formed a perfect sea, land and air transportation network. In 2020, the total cargo transportation in Hebei Province was 2.48 billion tons, an increase of 2.0% over the previous year. The cargo turnover was 65,438+373.55 billion tons-kilometers, up by 1.2%. The total number of passengers transported was 65.438+0.8 billion, down by 59.9%; Passenger turnover was 60.36 billion person-kilometers, down by 54.0%. Airport passenger throughput104.68 million, down by 28.5%. Coastal cargo throughput1.200 million tons, up by 3.6%; The container throughput of coastal ports was 4.468 million TEUs, an increase of 8.3%.
The province's highway mileage is 205,000 kilometers (including village roads), an increase of 4.0% over the previous year. Among them, 333 kilometers of expressway was added, and the mileage of expressway reached 7809 kilometers; The total mileage of rural roads is 6.5438+0.77 million kilometers (including special roads).
railway
There are 28 main trunk railways in Hebei Province, including Beijing-Guangzhou Railway, Beijing-Kowloon Railway, beijing-shanghai railway, Beijing-Kowloon Railway, beijing-shanghai railway, beijing-baotou railway, Jingtong Railway, beijing-harbin railway, Shijiazhuang-Taiyuan Railway, Shide Railway, Huang Shuo Railway and Daqin Railway, which pass through Hebei Province, and the turnover of railway goods ranks first among the mainland provinces in China.
highway
There are 27 national and provincial trunk highways in Hebei province, and the turnover of highway goods ranks second in the inland provinces of China. The total mileage of expressways in the province has reached 7279 kilometers, ranking second in the country.
water transport
The shipping conditions in Hebei Province are very convenient. From south to north, there are Huanghua Port, Tianjin Port, Tangshan Port, Jingtang Port, Qinhuangdao Port, Tangshan Port under construction, Caofeidian Port and other large seaports. Qinhuangdao Port, with an annual throughput of 200 million tons, is the second largest port in Chinese mainland. Tangshan Port Jingtang Port has formed a throughput capacity of 300 million tons, Tangshan Port Caofeidian Port has reached 300 million tons, and Huanghua Port has an annual throughput of over 100 million tons. Among them, Tangshan Port and Qinhuangdao Port rank among the eight major seaports in China.
aviation
Shijiazhuang and zhengding international airport Up to September 20 19, there were 7 open civil aviation airports in Hebei Province. Beijing Daxing International Airport was opened to traffic on September 25th, 2009. It is located at the junction of Beijing and Langfang. In 20 18, Shijiazhuang zhengding international airport entered the ranks of ten million-class airports, with two terminals, a comprehensive bonded zone, two international express supervision centers and four base airlines.
Beidaihe Airport has a construction grade of 4D and a runway length of 2,600 meters, and strives to achieve a passenger throughput of 1 10,000 passengers in 202 1 year. Handan airport was opened to traffic in 2007. Tangshan Sannvhe Airport was opened to traffic on July 3, 20 10, with more than 20 routes. 2065438+May 3, 20071day, Chengde Puning Airport was officially opened to traffic. Ningyuan Airport, located 9 kilometers southeast of Zhangjiakou City, set sail on June 20 13.
subway
As of April, 20021year, there was a subway system in Hebei province, namely Shijiazhuang subway. There are three subway systems, including the first and second phases of 1 line, the first phase of Line 2, and the first and second phases of Line 3, with a total mileage of 76.5 kilometers and 60 stations. 20 19 12 19 The National Development and Reform Commission issued the principle of "Reply of the National Development and Reform Commission on Adjusting the Construction Plan of Beijing Urban Rail Transit Phase II", and the project of Line 22 (pinggu line) was adjusted to the East Bridge to Pinggu, with a length of 78.6 kilometers. Eight D-cars in Shuangliu City were used in the study, and the investment was adjusted to 63.93 billion yuan, including 22 kilometers in Hebei section and 65.438+0.837 billion yuan in Hebei section. The construction period of this project is 4 years.
2. Major project construction in 2020
In 2020, key projects in Hebei Province invested 885.2 billion yuan, and three major events achieved landmark results. Xiong Xin District entered a new stage of large-scale construction, and Xiong Jing Intercity and An Xiong high-speed railway station opened for operation. The medium-term goal of coordinated development of Beijing-Tianjin-Hebei was achieved as scheduled. All 76 Winter Olympics projects have been completed.
Three major events have achieved landmark results: Xiongmou New Area has entered a new stage of large-scale construction, and tower cranes are in full swing; Xiong Jing is here.
Decisive results were achieved: the proportion of 74 national examination sections in key rivers reached or exceeded the class increased by 14.9 percentage points year-on-year. In the whole year, the over-exploitation of groundwater was reduced by 664 million cubic meters, and the amount of water diverted from the Yangtze River to the Yellow River was increased by 2,654.38 billion cubic meters, reaching a record high, with 8.82 million mu of afforestation.
The three-year action plan for transformation was successfully completed: the growth rate of added value of strategic emerging industries and high-tech industries was significantly faster than that of traditional industries, and a number of new economic growth points were accelerated. Passive house has started construction of 4.4 million square meters, ranking first in the country. We will continue to implement the plan to multiply the number of innovative subjects, adding 2,200 state-level high-tech enterprises and 65,438+200,000 small and medium-sized scientific and technological enterprises.
Basically realize the effective protection of people's livelihood: 194 1 old residential areas, 6,500 kilometers of rural roads, 307 public kindergartens, 480,000 square meters of primary and secondary school buildings, 457 community pension facilities and 20 livelihood projects have been fully completed.
3. Construction of major projects in the Thirteenth Five-Year Plan
Planning and construction of new areas with high starting point and high standards, the planning system and policy system have basically taken shape, and large-scale development and construction are in full swing. Solidly promote the coordinated development of Beijing-Tianjin-Hebei and make breakthroughs in three key areas: transportation, ecological environment protection and industry. A number of landmark projects such as Beijing Daxing International Airport, Beijing-Zhangjia Expressway and Taihang Mountain Expressway have been completed and put into use, and Beijing-Tianjin-Hebei is basically on the right track; A number of major industrial projects have been completed and put into operation, and Beijing-Tianjin investment of more than 50 million yuan has been undertaken 1 17 1 each, with a total investment of1134.8 billion yuan. The preparations for the Winter Olympics have been solidly advanced, the venues and supporting facilities for the Winter Olympics have all been completed, the service support capacity of the games has been comprehensively improved, and the ice and snow sports have flourished.
Exceeded the capacity reduction tasks of the six major industries in the "Thirteenth Five-Year Plan" and reduced the crude steel production capacity by 82 1.24 million tons. Innovation has reached a new level, the contribution rate of scientific and technological progress has increased from 46% to 60%, the number of state-level high-tech enterprises has increased from 1628 to 9,400, and the number of small and medium-sized scientific and technological enterprises has increased from 29,000 to 87,000. 5 1 scientific research achievements won national science and technology awards and award-winning projects, reaching a record high. The provincial tourism conference has been successfully held for five consecutive times, and the total tourism revenue has increased by 26% annually. China International Digital Economy Expo was successfully held, and the digital economy accounted for over 30% of GDP.
1 1.25 million households completed the renovation of the double-innovation project, and the average concentration of PM2.5 decreased from 74 μ g/m3 in 20 15 to 44.8 μ g/m3, a decrease of nearly 40%. In the national examination, all surface water sections were eliminated, and the proportion of excellent sections increased by 28.4 percentage points. Accumulated reduction of groundwater overexploitation by 4.35 billion cubic meters, increase of land green area by 39.54 million mu, and increase of forest coverage rate from 3 1% to 35%. Saihanba Forest Farm won the United Nations Guardian of the Earth Award.
With the implementation of livelihood projects, 42 10000 people were newly employed in cities and towns, and the urban and rural minimum living standards were increased by 59.9% and 104. 1% respectively. The three-year action task of improving rural living environment was successfully completed, and the vacancy rate of 1073 hollow villages exceeded 50%, so they were relocated and rectified.
Three. List of 682 Major Projects in Hebei Province 202 1
In order to give full play to the demonstration and leading role of key provincial projects and solidly promote the upgrading of major provincial projects, the Development and Reform Commission of Hebei Province recently released the list of key construction projects in Hebei Province 202 1. Hebei Province has arranged 682 provinces.
2. Last year, Hebei's tourism economy entered
Sponsored by the Department of Culture and Tourism of Hebei Province and undertaken by China Unicom Hebei Branch. Ji Le is an intelligent big data service platform for cultural tourism in Hebei Province. According to the requirements of the provincial party committee and the provincial government, the Department of Culture and Tourism of Hebei Province aims to help the transformation and upgrading of the cultural tourism industry in Hebei Province, improve the digitalization and intelligence level of scenic spots in the province, and provide more convenient and intelligent services for tourists. It includes four functional categories: platform smart tourism service, smart tourism marketing, smart tourism management and tourist membership service. It covers scenic spots and venues, hotels and homestays, online celebrity routes, rural folk customs, cultural and creative commodities and other rich tourism resources. It can be described as a pocket encyclopedia of Hebei cultural tourism data.
According to reports, Leyouji platform can provide tourists with one-stop comprehensive services such as travel reservation, air ticket reservation, hotel accommodation, catering, tourist routes, local characteristics and cultural and creative goods. Through the interconnection of tourism information among provinces, cities, counties and scenic spots, the needs of tourists before, during and after the tour are fully covered and truly realized. At the same time, the platform will launch various online activities from time to time to interact with tourists from all over the country.
Yang Jun, the second inspector of the Provincial Department of Culture and Tourism, said in his speech that digital technology will once again empower the cultural tourism industry and put wings on the integration and innovation of cultural tourism in Hebei. In the new infrastructure, Leyouji will continue to explore new scenes of smart cultural tourism, accelerate the transformation and upgrading of Hebei tourism and high-quality development, incite cultural tourism consumption to boost the regional market, and promote a new pattern of dual-cycle development.
On the morning of 201011,the Department of Culture and Tourism of Hebei Province held the 2022 provincial conference on culture and tourism in Shijiazhuang by video conference. It is reported that in 20021year, Hebei Provincial Department of Culture and Tourism made typical speeches at the National Conference of Directors of Culture and Tourism Department, the National Rural Tourism Site Work Conference, the National Great Wall National Cultural Park Special Training Course, the China Folk Culture and Art Hometown Creation Site Promotion Conference, the National Cultural and Creative Industry Work Conference, the National Cultural and Tourism Science and Education Work Conference and the Domestic Tourism Promotion Training Course. Many works have achieved innovative breakthroughs or been commended by superiors, and the province's cultural tourism industry has developed steadily, realizing the 14th National Cultural Tourism Conference.
From 20 10 to 20 10, the tourism and cultural resources in Hebei province are large in scale and widely distributed, which integrates the tourism resources of Beijing, Tianjin and Hebei. The superior location advantage makes it have unique development value. Specifically, the tourism cultural resources in Hebei Province have the following characteristics:
(A) the tourism resources are vast and numerous.
Hebei province has a vast territory with an area of 6.5438+0.88 million square kilometers, and a large number of tourism and cultural resources are distributed in the vast urban and rural areas. There are 670 cultural relics protection units at or above the provincial level in the province, ranking first in the country, among which there are many national historical relics and tourist attractions mentioned above. As a major province of cultural tourism resources, Hebei province has many unique resources with high taste and strong monopoly, such as summer resort, Waiba Temple, Qing Xiling, Qing Dongling and Xibaipo. These tourist resources are unrepeatable and are favored by tourists all over the world.
(2) Distinctive local characteristics.
Han Yu, a writer in the Tang Dynasty, said: Yanzhao has an elegy since ancient times. This sentence succinctly summarizes Zhao's heroism since ancient times. Zhao people show this spirit in Hebei's rich atmosphere and intangible cultural tourism resources such as folk sports and folk arts. For example, the performances and vocals of Chinese opera and Quyi are obviously loud and passionate, with elegant song and dance style, martial arts and
In the vast land of Hebei, its material, spiritual, inherent and even language (dialect) cultural factors are subtly passed down. For example, painting, music and dance are some arts that can be easily integrated with foreign cultures. However, traditional expressions and styles are still widely used in China's traditional operas, folk songs, folk customs and New Year pictures. Compared with Beijing, Tianjin and other cultural metropolises, these traditional arts in Hebei Province have not been greatly impacted by foreign cultures.
(4) Cultural tourism resources have a long history and a deep foundation.
According to archaeological research, as early as ancient times, Hebei has the footprint of human life, where the climate is mild and the products are rich, which is suitable for human survival and development. It is also one of the birthplaces of the Chinese nation. Nihewan site is located on the banks of Sanggan River in Yangyuan County, northwest Hebei Province, and is praised by many researchers as the oriental hometown of human ancestors. From ancient human sites, through Xia, Shang, Zhou, Qin, Han, Three Kingdoms, Jin, Southern and Northern Dynasties, Sui, Tang, Song, Yuan, Ming and Qing Dynasties, there are a large number of historical and cultural relics in Hebei Province until now.
(5) The traffic in tourist attractions is relatively convenient.
Hebei enjoys convenient transportation in all directions, and the number of railways, expressway, national highways and provincial highways and air traffic are in the leading position in the country, with good accessibility. There are many kinds of public transportation to various tourist attractions, and tourists can choose from a wide range. Among them, popular tourist attractions in summer, such as strange rocks, camel beams, Xibaipo revolutionary holiday resort, etc., can be reached directly by bus from Shijiazhuang, which is economical and convenient.
3. Analysis of the current situation of Hebei tourism market
1 chengde mountain resort
Chengde mountain resort is located in a narrow valley on the west bank of Wulie River in the north of Chengde City, Hebei Province. It was the place where the emperors of the Qing Dynasty spent the summer and handled government affairs. On March 4th 196 1, the summer resort was announced as the first batch of national key cultural relics protection units, and the S Garden and Liuyuan Garden were announced at the same time as the Summer Palace and Humble Administrator's Garden. It is a world cultural heritage, a national AAAAA tourist attraction and a national key cultural relic protection unit.
2 Yesanpo
China, a famous tourist attraction in the north, is a national scenic spot. Since the development of 1986, tourism has been favored by domestic and foreign tourists for its unique charm. Yesanpo, a national scenic spot, is located in Laishui County, Baoding City, in the west of Beijing and the northwest of Hebei Province.
It enjoys the reputation of a paradise with its majestic, steep, strange and quiet natural landscape and ancient historical sites. Since the development of 1984, Longmen Tianguan Scenic Area, Baicaotan in National Forest Park and Yugu Dongquan Scenic Area have been built successively, which are majestic, peculiar, moist and quiet, with the theme of ancient military culture.
4. Analysis of the current situation of tourism development in Hebei Province
Vigorously support the cultivation of characteristic agricultural products and the development of local tourism.
5. Analysis of tourism market in Hebei Province
Beijing, Tianjin and Hebei are geographically connected, with similar popularity and culture, which is extremely important for China's regional economic and social development. The coordinated development of Beijing, Tianjin and Hebei has become a national strategy, which is a golden historical opportunity for the development of the three places, especially Hebei. Tourism has a high degree of relevance, strong integration and outstanding pulling effect, which is the easiest area for regional cooperation to start and realize. In the process of coordinated development of Beijing-Tianjin-Hebei, tourism plays an important role as bridgehead and vanguard. It is not only a * * * shock point and a * * * winning point, but also a breakthrough point and breakthrough point.
The Beijing-Tianjin-Hebei region is rich in tourism resources. Beijing-Tianjin-Hebei region is one of the regions with the richest tourism resources and the most comparative advantages in China. Tourism resources are not only large in quantity and scale, but also diverse and high in grade. Seven world cultural heritages, including the Great Wall, the Forbidden City, the Temple of Heaven, the Summer Palace, the Summer Resort and its surrounding temples, and the imperial tombs of the ming and qing dynasties, are concentrated here, accounting for nearly one-fifth of the national total; There are more than 200 scenic spots in China.
The regional tourism characteristics of Beijing, Tianjin and Hebei complement each other. Beijing-Tianjin-Hebei tourism not only has the unity and integrity of the same strain, but also has its own differences and complementarities. As the capital and national tourist center city, Beijing has obvious advantages in natural, cultural and historical landscape. Tianjin is rich in modern humanistic tourism resources and is famous for its modern culture, folk culture and European classical customs. Hebei has mountains and seas, profound historical background and complete types of resources, especially coastal areas, islands, grasslands, lakes, natural ice and snow, high-quality hot springs, beautiful scenery and idyllic scenery. These are the characteristic resources for developing leisure industry around Beijing and Tianjin.
The Beijing-Tianjin-Hebei region has a vast tourism market. Located in the center of Bohai Sea, Beijing-Tianjin-Hebei is the third growth pole that rises rapidly after Pearl River Delta and Yangtze River Delta, with obvious geographical advantages and convenient transportation and communication. Beijing-Tianjin-Hebei and its surrounding provinces have a population of 400 million, and the number of private cars in the three places has exceeded100000, with a broad market and great potential. The GDP of Beijing-Tianjin-Hebei region has exceeded 6 trillion yuan, accounting for 10.9% of the whole country. The economic advantage is obvious. In 20 13, the total tourism revenue of Beijing-Tianjin-Hebei exceeded 800 billion yuan, and the total number of tourists reached 660 million, with an average annual growth rate of more than 10%.
The Beijing-Tianjin-Hebei regional cooperation has a solid foundation. For many years, Hebei has always regarded the strategy of surrounding Beijing and Tianjin as an important measure to promote the development of tourism. It has successively signed a series of strategic cooperation agreements with Beijing and Tianjin, established the Beijing-Hong Kong-Macao high-speed rail tourism marketing alliance with Beijing, Tianjin and other six provinces and cities, initiated the establishment of the China Great Wall tourism marketing alliance, cooperated with Beijing, Tianjin and other eight provinces and cities along the Great Wall, and actively participated in the organization and promotion of the North Expo. The three places have initially established a regional tourism cooperation mechanism, expanded the tourism market, strengthened tourism supervision cooperation, promoted the development of tourism industry, promoted the gradual formation of the tourism economic circle in the three places, and laid a solid foundation for the integration of tourism in Beijing, Tianjin and Hebei.
The coordinated development of regional tourism in Beijing, Tianjin and Hebei has a good foundation and conditions, and has achieved remarkable results and broad prospects. However, there are still some problems to be solved urgently, such as: it is difficult to break through the shackles of traditional administrative regions, lack of integrated coordination mechanism and unified planning, backward tourism infrastructure, especially transportation construction, insufficient intensive development and utilization of tourism resources, unclear overall image and brand, imperfect public service system and imperfect industrial chain. All these require Beijing-Tianjin-Hebei to break their own mindset and promote coordinated development.
First, establish and improve the coordination and cooperation mechanism.
Cooperation mechanism is an important guarantee for the coordinated development of Beijing-Tianjin-Hebei. Beijing-Tianjin-Hebei tourism cooperation started early and made rapid progress, but it has not yet formed a long-term mechanism of overall coordination. Third, local governments should actively promote the establishment of the Beijing-Tianjin-Hebei tourism collaborative development leading group, improve the Beijing-Tianjin-Hebei intergovernmental communication platform, establish a regular tourism coordination meeting system attended by Beijing-Tianjin-Hebei and relevant cities and counties, study and determine the strategies, policies and mechanisms of regional tourism cooperation, and coordinate and solve major problems in regional tourism development cooperation. At the same time, * * * will formulate and improve relevant policies for the coordinated development of Beijing-Tianjin-Hebei tourism, formulate rules and standards for cooperative development, and further promote regional tourism cooperation and exchanges on a larger scale and at a higher level.
Second, strengthen overall planning and top-level design.
Promote coordination
Building a comprehensive tourism transportation system is the basis for the coordinated development of regional tourism. At present, the road construction between the three provinces and cities and between key scenic spots is lagging behind, with many broken roads in some sections, serious traffic congestion and low road grade, which can not meet the demand of fast and convenient modern tourism transportation, thus affecting the overall rapid development of tourism in Beijing, Tianjin and Hebei. Taking advantage of the general trend of coordinated development of Beijing, Tianjin and Hebei, we will focus on building a regional comprehensive transportation system and accelerate the formation of a modern three-dimensional transportation network that meets the requirements of tourism development. Promote the opening of tourist trains from Beijing and Tianjin to major tourist cities in our province, and increase the number or seats of tourist trains between the three places during the tourist season. Strive to form a network system of tourist through trains in the three places, promote the opening of tourist through trains in the tourist distribution centers in the three places, build an intercity tourism public transportation network, and build a Beijing-Tianjin-Hebei bus circle.
Fourth, build a regional tourism brand.
A distinctive regional tourism brand is an important starting point for the coordinated development of Beijing-Tianjin-Hebei tourism. Third, local governments should vigorously carry out joint publicity and promotion of regional tourism, jointly launch boutique tourism routes, jointly plan and organize tourism publicity activities, jointly participate in tourism exhibitions, jointly hold tourism festivals, jointly promote sales in key tourism markets at home and abroad, and establish and form an integrated publicity pattern. Hebei will focus on integrating festival activities, cooperate with Beijing and Tianjin, and make regional festivals such as Zhangbei Grassland Music Festival and Hengshui Lake Marathon into cultural tourism brands with national and even international influence. Build a Beijing-Tianjin-Hebei tourism promotion and marketing platform, promote the opening of a Beijing-Tianjin-Hebei tourism integration column in the media of the three places, set up a Beijing-Tianjin-Hebei tourism section in the tourism network of the three places, support travel agencies, scenic spots, hotels and other enterprises in the region to jointly establish a tourism marketing cooperation alliance, and encourage in-depth cooperation in planning packaging products, inter-provincial joint promotion, and sending tourism teams to each other.
Fifth, build an efficient and convenient public service system.
Strengthening service awareness and optimizing development environment are important guarantees for the coordinated development of Beijing-Tianjin-Hebei tourism. Accelerate the establishment of an integrated tourism public service system, formulate standards for the construction of tourism public service facilities such as tourism consulting services and signage systems that meet the development needs of the Beijing-Tianjin-Hebei tourism industry, accelerate the improvement of the construction of tourism public service systems such as tourism distribution centers, tourism consulting centers and tourism signage, and realize the standardization and integration of self-help tourism public services. Explore the policy of regional tourism benefiting the people and facilitating the people, speed up the interconnection of inter-provincial tourism network platforms, open a remote network pre-sale ticket system, actively promote the Beijing-Tianjin-Hebei tourism card, implement a unified tourism package, and realize the integration of the Beijing-Tianjin-Hebei regional tourism market.
For Hebei tourism, the coordinated development of Beijing-Tianjin-Hebei region is an important and unprecedented historical development opportunity. We should follow the trend, take advantage of the situation and strive for greater achievements. As long as the three places increase overall integration, strengthen close cooperation and promote coordinated development, the Beijing-Tianjin-Hebei region will surely become the most attractive tourist destination in China and an important engine to promote a new round of rapid growth of regional tourism, especially Hebei tourism.
6. Investigation on the current situation of tourism development in Hebei Province
Chengde City, Hebei Province. Everyone should have heard of this famous summer resort. Coupled with scenic spots such as the first grassland in northern Beijing, Chengde's tourism development started earlier. It's in full swing now.
Chengde's economy is dominated by tourism, and it is not a developed city in Hebei Province. So despite the beautiful scenery here, the per capita tourism consumption in 20 18 years is only
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