What is the design method of packaging design?

As an applied art, packaging design has strong practicability and commercialization. How to use scientific and effective design methods to carry out reasonable creative design and manufacture high-quality packaging materials is very important. The following are several common packaging design methods summarized by Zhonghui Design:

Investigation and analysis method

Before packaging design, we need to analyze market awareness, competition, consumer demand, food characteristics and so on. We can know what customers really want through questionnaires or market research, including color, feeling, experience and other aspects that need to be considered clearly. Through the integration of the analysis results, the rules and countermeasures of statistical data discovery were summarized, which provided the basis for the subsequent packaging design.

Centralized discussion method

Including internal team discussions and in-depth communication with users and consumers. Through brainstorming, we can reach a * * * knowledge plan, give diversified views from different angles, absorb more information that different producers need to master and express, deeply study the target ticket source, and cooperate with the actual packaging, which will easily lead the cutting-edge design fashion and improve the aesthetic level of packaging.

prototyping

According to the achievements and objectives of the last branch, if necessary, we can carry out procedures such as sample design and model making, determine the specific form and structure design of product packaging through manual or numerical control processing, and constantly modify it until it is the best.

Formal hand-drawing method

Simple sketch technology can quickly express vivid creativity and give customers an intuitive impression. We will continue to promote the implementation of a basic plan by using a large number of talents in freedom reasonably.

Render visual effects

Through the virtual 3D software or the visual effect diagram displayed by visual special effects, every difference can be displayed in a more intuitive place, and users can instantly appreciate the visual effect of the whole package more clearly and accurately understand the benefits.

In the actual packaging design process, the above design methods often cooperate with each other to promote the project according to the actual needs, and adjust each design link according to the actual project promotion situation to ensure the feasibility and effectiveness of the design scheme, so as to achieve twice the result with half the effort. At the same time, we should also pay attention to the proper cooperation between corporate culture and market requirements to avoid the influence of useless attempts and the loss of business costs.

Zhonghui Design Original Packaging Design Works

The above is the design scheme of Zhonghui, a professional packaging design company. I hope it helps you.