Why is agricultural e-commerce so attractive?

The reason why agricultural e-commerce is so attractive depends on two aspects:

The traditional e-commerce model has encountered a bottleneck

E-commerce has matured quite a bit in China after the development of the last few years. From the beginning of the vertical e-commerce platform has been expanding to the current comprehensive e-commerce platform, from the former simple clothing, books, home appliances and other vertical e-commerce development to the whole category of e-commerce platform. Regardless of whether it is a high gross margin category or a volume category, many e-commerce platform enterprises have encountered a bottleneck in turnover. This forces e-commerce platforms to look for other categories that can be expanded.

The market for agricultural e-commerce is huge, and more and more modern people are focusing on quality of life.

China is a vast country with a lot of agricultural products that have a big market. Now, many agricultural products are facing a dilemma: the product is a good product, but there is no sales channels and ways, resulting in good products can not be sold, resulting in a waste of resources. In contrast, with the improvement of people's living standards and income levels, especially in the first and second-tier cities, more and more people are beginning to focus on the quality of life, they like to taste the natural, non-polluting agricultural products. While most of the agricultural products in the supermarket are from the greenhouses, and many of them are added with appropriate ripening agents or other pesticides. Obviously, this is very much not in line with the pursuit of modern life.

In this case, the e-commerce platform began to play its value. Previously, Ding Lei, the founder of NetEase, started a pig farm, artificial breeding. Now began to sell pork, the price is very high. Now, Jingdong has started to do "running chicken". Captive part of the chicken for breeding. E-commerce platform to do these "projects" in line with the modern pursuit of quality of life.

On the other hand, e-commerce platforms sell "slow-moving" agricultural products on their websites to help fruit farmers sell, in a sense, is also a public service activity. This is a good thing for the business and agricultural products to all people.