How to make old dealers give up their distribution rights on their own initiative

First of all, I would like to ask if this old dealer is an entrepreneurial partner of your enterprise. If the old dealer really paid huge financial and material resources, it would be a bit "boring" for you to replace him at this time. It is possible to give more guidance and help, and China people still value family ties;

If the old dealer really can't do it, generally speaking, there are three ways to force him to give up his distribution right, 1, set a higher sales task, link all sales expenses with the task, and sign an annual sales contract. If he can't finish it, he will unconditionally cancel his distribution rights. This is the fastest and most "malicious" way. Even if the annual sales contract is not signed, the old dealer will continue to lose money because he can't finish the task. 2, subdivide products, focusing on the single products that the old dealers have not improved, and divide them into agents for new dealers. If the new dealer does a good job, other items can be gradually given to the new dealer. Although this is slow, it can make the market run healthily and form healthy competition; 3. The company directly sends financial personnel to supervise the accounts of the old dealers, regularly "audit the accounts" and strictly control all aspects of their capital flow. Old dealers often have irregular finances, so there is no room for "operation" in this respect, and finally they have to "surrender".

The above methods must be carried out with the firm support of senior leaders of enterprises. Old dealers must have a good relationship with many senior executives. Without strong support, if they don't get a job, they will lose more than they gain.