How did the first Spring Festival Gala come into being?

At the end of 1982, Wang Feng, then the director of CCTV, approached Huang Yihe, then the director of CCTV's literature and art department, and suggested that he be the director of 1983 CCTV workers' Spring Festival Evening, while Huang Yihe suggested that the audience adopt the form of on-demand programs and live broadcasts to realize interaction with the audience. Wang Feng immediately adopted the idea.

Since then, CCTV Spring Festival Gala has become an important form for TV viewers to celebrate the Spring Festival, an audio-visual feast for ordinary people on New Year's Eve every year, and a New Year's Eve dinner for China people. The most impressive program of this year's Spring Festival Gala is the song "Hometown Love", and Li Guyi became the first singer to officially enter the stage of the Spring Festival Gala.

When the party started, there was no name. It was not until ten days before the live broadcast (about1February 2, 983) that the word "Spring Festival Evening" was finally defined and has been used ever since.

Ratings of Spring Festival Gala

From 200 1 to 20 14, it exceeded 30% every year, reaching 37.6% in 2005, 28.37% in 20 15 and 30.98% in 20 16. The total viewing share of the 20 17 party reached 78.72%, and the national live TV (including relay) viewing rate was 30.88%.

The total ratings of parallel channels are 17.64%, which is 0.48 percentage points higher than 20 16 [56]. In 20 19, it reached 5.65%, and its market share was 17. 15%, which was 0.95% lower than that in 20 18 and10.53% lower than that in 20/kloc-8.

Refer to the above? Baidu Encyclopedia-1983 CCTV Spring Festival Evening