What are the advantages and disadvantages of Starbucks WeChat marketing?

As the most important layout of Tencent on the Internet, WeChat covers a much larger population than the traditional Internet.

Advantages: 1 Active acceptance, high accuracy. Wechat accounts have many friends or fans, and these people are generally their own WeChat accounts. They all have the opportunity to receive information, take the initiative to receive information, and automatically filter spam, which also makes the arrival rate of information that all marketing tools are most concerned about as high as 100%.

2. The mobile terminal is convenient and flexible. Because WeChat marketing mainly uses mobile terminals such as Android system, Apple mobile phone or tablet computer, the convenience of mobile terminals improves the efficiency of WeChat marketing. Compared with computers, smart phones are easy to carry, and users can get information anytime and anywhere, which greatly facilitates the marketing of businesses.

3. Private conversations to meet personal needs. Wechat is a pure communication tool. The conversations among merchants, media and users are private, and the intimacy is obviously higher, which helps to do some personalized content push that can really meet the needs of users. Enterprises that use WeChat for marketing are also more low-key and civilian, and it is easier to get the support of users, thus prompting people to buy products, promote brands or enhance corporate value.

Disadvantages: 1 The scope of communication and the number of audiences are limited. Although there are 400 million effective users of WeChat, it doesn't mean that all these users can be converted into users concerned by a certain enterprise in the official WeChat account.

2. The security of customer information is also facing great challenges. In particular, it involves whether the customer information provided in the process of online reservation, registration and payment can be guaranteed not to be stolen, resold and illegally used by third parties.