Why is it that the transformation from traffic thinking to data thinking is the strategic thinking of enterprises?

From traffic thinking to data thinking, it is the transformation of enterprise strategic thinking. Big data is becoming more and more important for company operations under the new situation. Luckin Coffee can accurately depict users, conduct targeted marketing, operation management, intelligent scheduling and establish a membership system through the data such as ordered goods, light food, consumption frequency, consumption address, order amount and consumption time period retained by users in the APP. Affected by new retail, many traditional brands began to actively explore and use data to empower operations. For enterprises, the change has not stopped.