Traditional Culture Encyclopedia - Traditional culture - What is the difference between community e-commerce and traditional e-commerce, please?

What is the difference between community e-commerce and traditional e-commerce, please?

The biggest difference between traditional e-commerce and social e-commerce is mutual stickiness, and secondary sales.

For social e-commerce, there are many ways to define it, but its fundamental model is based on the mobile Internet, using social media tools to string together interpersonal relationships, engaged in the behavior of commodity sales.

In the social e-commerce model, e-commerce is the foundation, social is the means, social software is the tool. Its utilization is the relationship between people, using social tools to push goods, and ultimately the formation of commercial transformation.

Because it is based on interpersonal sharing and recommendation, social e-commerce generally emphasizes the establishment of good interactions with users, focuses on the user's consumption experience and potential needs, and attaches importance to the user's feedback and evaluation, and is indeed able to be user-centric.