What are the micro-environmental and macro-environmental factors that affect the development of traditional cultural and artistic brands?

The micro-environmental and macro-environmental factors affecting the development of traditional cultural and artistic brands are introduced as follows:

Macro-environmental factors:

(refers to the external environment in which an enterprise operates, which is neither controllable nor influential for an enterprise, but plays a very important role in the success of enterprise marketing) 1. Human environment: 1. Population factor: the relationship between population and market composition; The relationship between population urbanization and market; The relationship between the age structure change of the world population and the market. Geographical migration factors of population: the relationship between the characteristics and laws of passenger flow and geographical environment; The relationship between purchasing motivation and geographical environment. Social factors: family; Social status class affects market segments. 2. Economic environment: 1. Gross national product; Personal income reflects the purchasing power level. 3. Balance of foreign trade. 3. Natural environment: shortage and protection of natural resources; Environmental deterioration; The effects of the disease. Four. Technological environment: the impact of technology on enterprise competition: the impact on consumers. 5. Political and legal environment: the stability of political structure and the political and legal environment of the country directly affect the marketing strategy. 6. Social and cultural environment: education level, religious beliefs and traditional habits.

Micro-environmental factors:

(refers to various factors and conditions that exist around the enterprise and closely affect its marketing activities, including suppliers, competitors, the public and the enterprise itself. ) 1. Supplier: resource guarantee and cost control. 2. Buyer: 1. Private buyers: there are many people with different needs, and most of them are small purchases, with high frequency of purchase, and most of them are non-experts, with great liquidity. Belonging to derivative demand; The group's purchasing demand is less elastic. 3. Middlemen: They buy products and services mainly for monopoly and profit. Purchased by experts; Buy less things. Large single batch.