How to realize the transformation from traditional retail to new retail?

The essence of retail is to serve consumers more efficiently around goods, people and scenes.

So how to change from traditional retail to new retail?

Is to let all channels

Data!

The key to the transition from the traditional model to the new retail model is big data. Traditional retailers need to change from commodity-driven sales to data-driven sales, regard data as an important asset of enterprises and use it, and use big data as a support in disintermediation, personalization and user identification.

? Automated data processing

Users in the traditional retail industry are anonymous. Even if a loyal user makes 65,438+0,000 purchases, the retailer doesn't know or even care who the user is.

? Deintermediation

Traditional retail industry is separated by many links, such as wholesale, distribution and logistics. From manufacturing to goods finally reaching users, all links are arranged vertically and coherently; The new retail order is changed to multi-point penetration, and goods and users can contact directly, showing a point-to-point model.

? Personalized

The traditional retail industry only focuses on production, putting on the market, observing market feedback, and adjusting product strategy to the new retail 4.0. Traditional retail industry can't or can't identify the diverse needs of end users. Their pace is always half a beat slower than users and the market.

? Full scene

Under the new retail model, consumption scenes are everywhere. Digital technology is applied to realize the deep combination of entity and virtual, and to maximize the extension of people, goods and fields in traditional retail in space and time. Consumers are no longer limited by regions, time periods and storefronts, and the content of goods is no longer limited by forms, types and quantities. Consumer experience and the form of commodity delivery are not limited by physical form.

Simple e-commerce and traditional retail will not be able to meet the demands of experience and quality at the same time. The new retail not only meets the online demand, but also makes up for the experience brought to customers by offline physical shopping. The combination of the two is the real "winner" in the future!