What are the trademark values of Chinese time-honored brands?

I. the value of Chinese time-honored brands ① the gold-lettered signboard of a century-old brand with economic value can not only bring great wealth to enterprises, but also increase the value of intangible assets for enterprises. ② Time-honored brands of social value bear the essence of traditional culture in China, and are the historical accumulation of urban culture and national culture. The corporate culture of time-honored brands of "childlike innocence" and "sincerity and faithfulness" influences the social atmosphere. China's traditional time-honored enterprises refer to name numbers, well-known trademarks, traditional shops and crafts with a history of more than 5 years, exquisite technology, good product quality, high reputation of local characteristics and product brands, and still enjoy high visibility at home and abroad. Usually, it refers to an enterprise that was recognized by the corresponding commercial management department before 1956 and enjoyed a good reputation, and is still developing today, involving production, life, economy, culture and other fields. With decades and hundreds of years of historical brands and well-known commercial reputation, they have attracted a number of unique consumer groups. Second, the conditions required to declare a Chinese time-honored brand: ownership or right to use the trademark; The brand was founded before 1957 (inclusive); Inheriting unique products, skills or services; Having a corporate culture that inherits the fine traditions of the Chinese nation; It has Chinese national characteristics and distinctive regional cultural characteristics, and has historical and cultural values; It has a good reputation and has been widely recognized and praised by the society; Domestic capital and capital from Hong Kong, Macao and Taiwan are relatively controlled, operating in good condition and having strong sustainable development ability. 3. Relevant knowledge of declaring Chinese time-honored brands: In addition to the Declaration of Chinese Time-honored Brands, an enterprise that declares Chinese time-honored brands should also provide the following materials: First, the declaration documents of the municipal commerce authorities (confirmation of the authenticity of the enterprise's declaration materials); The second is a copy of the industrial and commercial business license and legal person code certificate; The third is to obtain copies of relevant documents for trademark registration; Fourth, the balance sheet and profit and loss statement of the last three years (with financial seal); Fifth, the introduction and development of products, skills or services passed down from generation to generation, with the information of founders and successors and supporting materials; Sixth, the introduction of corporate culture and related certification materials passed down from generation to generation; Seventh, the social honor and related certification materials obtained by the enterprise. What are the trademark values of Chinese time-honored brands? Such trademarks not only play a key role in China's economic and social development, but also play a more positive role in China's brand operation. Related trademarks should be actively operated, develop better in the real economic market and actively promote the branding of our country.