How does a physical store digitally transform into member marketing?

First of all, it should be clear that the general mode of membership marketing in traditional physical stores is pre-charging mode. How much can consumers recharge, what level of membership they can become, and how many discounts or concessions they can enjoy.

However, with the change of economic situation and consumption behavior, many consumers are reluctant to choose the pre-charge mode. After all, pre-charging is risky, and no one can guarantee how long the business itself will last after pre-charging.

Therefore, we should not only ensure the interests of consumers, but also ensure that businesses can continue to activate consumption and achieve the final result of turnover growth. Then we need to consider three key factors, interest, purchase, habit, how to make consumers interested, how to promote customers to buy, and how to cultivate customers' continuous consumption habits in stores.

Huaxuan Life, a local life service platform launched at the end of 2 1, has a better function called digital membership, which solves this problem. Stimulate consumers to become merchant members through platform subsidies, then stimulate consumers to promote purchases through merchant discounts, and finally automatically renew their membership in the form of regular member deductions, thus constantly stimulating consumers to buy and developing consumption habits.

In this way, the physical store will no longer work for the platform, and the members trained are all their own. It is a means to make the platform become a store marketing empowerment, which is the biggest distinct difference from most of the current platform models.

Huaxuan Life is also actively cooperating with the property group to build a community consumption circle, helping the stores in the community business circle to better build their own membership system, which is still a practical and easy-to-use marketing tool and platform at present.