What is the new retail model?

New retail is a new retail model in which enterprises rely on the Internet and use advanced technologies such as big data and artificial intelligence to upgrade the production, circulation and sales processes of commodities, thus reshaping the business structure and ecological circle and deeply integrating online services, offline experience and modern logistics. The new retail adjusts the important order of the three elements of traditional commerce "commodity, market and people" to "people, commodity and market", and reorganizes the logic and chain of retail industry to meet people's needs.

Analysis of New Retail Trend

Under the new retail trend, the retail industry has changed from the original simple pursuit of flow economy and scale economy to the mode of "single customer output value" with private domain as the core position. More and more enterprises regard members as core assets, and maintain the core value of the brand based on the operation of members.

In addition, the acceleration of digitalization has also brought about great changes in the operation of members, such as from the management based on physical cards in the past to the operation by digital means, from emphasizing internal management to emphasizing information interaction and data analysis, from a single offline service to online and offline multi-platform omni-channel integrated services. All these put forward new requirements for the membership service system of retail enterprises.