Five mother's day-themed activities in 2022.

On the second Sunday in May, as a festival to express love to mother, maternal love is the greatest love in the world. Next, I collected 202 1 Mother's Day theme activity plan for your reference. Thank you for reading!

Article 1 202 1 Mother's Day Theme Activity Plan

1. Activity background: The second Sunday in May, as a festival to express love to mother, is often replaced by a fast-paced life. Because of poor expression, many people often don't know how to express their love for their mothers. Maternal love is the greatest love in the world. In such festivals, we hope that people can slow down their lives and express their love and blessings to their mothers with us.

2. Activity theme: Love is in the heart, and gratitude is more beautiful.

Three. Venue: Chengdong College, Central Square (to be determined)

Four. Activity time: May 10 to May 14.

Activity process of intransitive verbs:

First, the school part:

(1). Thanksgiving mother tree

1.5No. 10 decorated the "Mother Tree" with colorful lights and lit it that night.

3. The "mother tree" lights continuously from 6 pm to 10 to 14 on May 6th.

Two. Off-campus part:

(1) "Thanksgiving Mother Tree": The content of the activity is probably the same as that in the school. But the "mother tree" is provided by the merchant. (2) On May 13, the activity of "Beautiful Mom Taking Pictures in the Street" was held in Central Street. Merchant: Prepare a camera that can be displayed immediately, and take photos of the mother with the child in front of the mother tree for free after the photo is taken. After the photos are taken, one will be posted on the wallboard we prepared before, and the other will be kept by a mother as a souvenir.

(3) Family Phone Connection This link aims to provide a convenient way for migrant workers and students studying in other places to express their love. On the day of the event, there will be two entrances to the central street, and merchants will provide 10 mobile phones, so that they can call their mothers for free to send blessings.

Seven. Preparation before the activity:

1.4 submit the plan to the external liaison department before June 14, and contact the merchants. Contact the film projectionist.

4. Before May 4th, the planning department will prepare relevant props and materials and contact the venue.

5. Contact the specialized school before April 25th.

Eight. Capital budget:

2. Mother tree blessing bookmarks: 500 2.500x.5 yuan =250 yuan.

3. Publicity expenses (three banners, two on-campus activities and one off-campus activity). Seven posters: four on campus and three off campus): Banner: 3x0= 180 yuan.

4. Home PHS is provided by merchants.

5. The poster with photos is also provided by the merchants: 6x0= 180 yuan Subtotal: 360 yuan.

6. Instant camera: provided by the merchant

7. Liquidity: 200 yuan. * * * Yuan: 10 10.

Chapter II 202 1 Mother's Day Theme Activity Plan

Activity purpose

By organizing a series of marketing activities during Mother's Day, it aims to further promote the traditional virtues of the Chinese nation and build a "bridge" for children to express their deep love for their mothers, repay their maternal love and soothe their kind hearts. At the same time, with the help of this marketing activity, we will further show the high-quality service of postal etiquette and express delivery (ems) to the society, improve the popularity and reputation of business brands such as postal express delivery and postal etiquette, and achieve the purpose of cultivating potential users of ems and postal etiquette among students, especially college students.

market positioning

The working class and college students are the main development targets.

Working-class: There is a stable source of income, mainly providing flowers, gifts and "a letter to my mother" express delivery business;

Students at school (especially college students): They are quick to accept new things, and mainly provide the mail delivery service of "A Letter to Mom" in the province, which will be received before May 6 and delivered on Mother's Day on May 13.

Activity content

Speedpost service

1. "Letter to Mom" express mail service:

Specific contents: Receive and send it before May 6th, and deliver it on Mother's Day on May13rd, and provide users with 2 copies of special stationery for Mother's Day free of charge;

Price: Special stationery made by 8 yuan/Zhangsheng Postal Express Bureau (only in the province). Free delivery is confirmed as a poor student.

2. Mother's Day gift express service:

Specific content: it will be received and mailed before May 6th, and delivered on Mother's Day on May 13.

Price: If you add the word "(Mom)" to the recipient, you can enjoy a tariff discount of 30 per piece in the province within 4 kg.

The first is to create an atmosphere. In the first two weeks of Mother's Day, all bureaus should invite reporters to play up the atmosphere, hold a special talk show on Mother's Day with the news media, highlight the significance of Mother's Day, and call on all children to care for and sympathize with their mothers on Mother's Day.

The second is to hang banners and distribute leaflets. All bureaus should uniformly make banners, slogans and leaflets of "Mom, I love you", hang them in prominent positions in post offices and busy places, deliver them by express mail, and actively carry out publicity and public relations in campuses and military camps. At the same time, the "Mother's Day" postal etiquette flower gift delivery reservation service was launched; Organize personnel to choose residential areas, schools and other places for business promotion and introduction, and strive to publicize activities to all children as much as possible.

Third, the city (prefecture) bureau that has established the "185" customer service center should increase the corresponding business content in time and strengthen the service function of the customer service center for business development.

The fourth is to classify the objectives for publicity. For example, for students at school, we can use cooperation with student unions and student groups to distribute leaflets and hang banners for publicity. The publicity emphasized the importance of "Mother's Day" and encouraged students to write a letter to their mother in person during the festival, send it to their mother in a special express envelope and convey their greetings to their mother on time. For office workers, we should use the media, hang banners, leaflets and other ways to publicize, inspire them to use postal etiquette, and send care and blessings to their mothers during festivals.

Service requirements

All bureaus should establish a high quality awareness, give full play to the advantages of national remote networking, and ensure service quality, brand, scale and benefit from the height of maintaining postal reputation. All bureaus shall ensure the quality when distributing and delivering gifts and flowers, and shall not shoddy them.

Postal etiquette business

Mainly using the national networking advantage of postal etiquette, it provides postal etiquette delivery service for flowers and gifts in different places in the same city during Mother's Day.

Activity organization

Speedpost service

First, all bureaus should actively contact shopping malls and gift shops, make use of the advantages of postal express network, and jointly develop the gift delivery market in different places during the festival to achieve a win-win goal.

Second, each bureau should organize a "letter to mother" to care for mother. The Provincial Postal Express Bureau uniformly produced business leaflets, special stationery and "Mother's Day" signs during "Mother's Day". During the activity, all bureaus should distribute special stationery to users free of charge in advance according to the local actual situation, and actively contact local college student groups and student unions to publicize Mother's Day, and urge all students (including primary school students) to personally write a thank-you letter for their mothers on the occasion of Mother's Day to express their concern and love for their mothers. Organizations such as the Student Union can also act as temporary business agents to handle various businesses during Mother's Day.

Third, carefully organize the mail receiving and sending during Mother's Day. When receiving and sending the express mail "A Letter to Mom", the receiving and sending personnel must paste the "Mother's Day" logo on the upper left of the express mail list to distinguish it from ordinary express mail, and send it all before May 6; After receiving this kind of mail, the mailroom should put it on hold and deliver it to the recipient on Mother's Day on May 13.

Postal etiquette business

First, Mother's Day gives priority to flowers and gifts from different places and cities, and makes full use of postal etiquette, high-quality flower arrangement art and strong distribution ability to deliver holiday wishes in time and accurately.

Second, before the arrival of Mother's Day, all bureaus should announce the types and prices of flowers and gifts of etiquette companies during festivals to the "185" customer service center in advance for customers' consultation.

Third, on the basis of in-depth and extensive market research, each bureau should subdivide the market and formulate different marketing strategies for different target groups: First, according to the different consumption levels of target groups, formulate flowers and gifts with different price grades. For example, for students with low consumption level, a student package with lower fees can be introduced. Second, according to the different ordering time of consumers, the corresponding price strategy is formulated. With the approach of Mother's Day, the price of carnations and other flowers is bound to rise, and the bureaus can give preferential treatment to customers who order in advance according to the market price. The third is to carry out activities to give back exquisite gifts or discount cards to consumers, and further guide customers to use postal etiquette again.

Chapter III 202 1 Mother's Day Theme Activity Plan

I. Market Purpose:

The closing of the Fashion Culture Festival and the launch of Mother's Day activities coincide with the May Day holiday, and Mother's Day is bound to bring the second sales climax in May. Now more and more attention is paid to filial piety and beauty. How to arouse filial piety and women's instinct to love beauty is a problem that businesses must consider. Mother's Day sales focus on cosmetics, accessories, women's wear and women-related products. Strive to win sales with the advantages of commodity promotion and mother's day atmosphere.

Second, the theme of the event:

true love

Two. Activity time: May 9 (Friday)-May 8 (Sunday)

Three. Sales target: X 10,000 yuan increase: 0

Promotion expense rate: 0.4 1%

Four. Activities:

Cultural activities: May 8th 14:00/ Bernice Women's Show.

Promotional activities:

(Full-court activity plan 1)

1, send domestic service in full, and love your mother to send holidays easily.

Activity Description: If the accumulated shopping amount reaches 1 ,000 yuan or more (your goods reach 1 ,000 yuan), you will be given a 1 housekeeping 3-hour service card, and the invoice balance for participating in the activity will not be accumulated.

It is more warm and practical to design or print your own card face as a coupon or full payment. It is newsworthy.

Purpose of the activity: enrich shopping mall activities, encourage consumption, and make the overall promotion more full; 100 cards per day until they are delivered.

Budget: 100x0x= 12000.

(Full-court activity plan II)

2. Send silver ornaments in full, wishing my mother peace and happiness.

Activity description: When the total amount of clothing shopping is over 2,800, give away silver jewelry 1 piece (choose 0 from 65438+3, the value is about 50 yuan). Invoice balances that have participated in activities are not accumulated.

Purpose of the activity: enrich shopping mall activities, encourage consumption, and make the overall promotion more full; Lucky, more acceptable. Commodities in department stores or women's clothing departments. )

Budget: 100x0x= 15000.

3, 100 special gift of love to dress up for Mother's Day

Activity time: May 9-May 8 (three days)

Activity department: department store, women's clothing department and leisure department.

Activity description: One hundred Mother's Day special offers were launched, which formed a certain momentum. Mainly to attract customers to enter the counter to find, through special goods to drive the sales of other goods. Every special item should have a POP prompt "Mother's Day Special". In addition, some products can also be recommended by various departments, prompting "Mother's Day Recommendation", thus making the festive atmosphere of Mother's Day more intense.

Verb (short for verb) Media support:

X Evening News charges 19800 yuan, news from websites, X Business Daily and other media.

Sixth, the promotion atmosphere in the mall is set off:

POP, light boxes in the lobby, advertisements on both sides of the escalator and notices at the gate are posted on the "Mother's Day Price Ceremony" on each counter.

Seven. Activity cost budget:

Advertising fee: 19800 yuan. Art typesetting: 1.500 yuan; Activity and gift expenses: 1.500 yuan; Total: 36,300 yuan.

Article 4 202 1 Mother's Day Theme Activity Plan

Mother, a great and warm name. Every mother has an unknown story, and every child has been moved and inspired by her mother. Do you still remember your mother's smile and miss her concern? Every day, we enjoy the meticulous care of our parents. Parents try their best to provide us with the most comfortable life and a better working environment! We enjoy it with a clear conscience every day. Not only do we not thank our parents, but we even feel that they are too tight and wordy, and even have the idea of getting rid of their parents' control.

How can the kindness of parenting be rewarded? Parents, who work hard and have no regrets, have done a lot for us. If these things are right, then we should also repay our parents. We can thank anyone who has helped us and cared about us, but what we need to thank most is our parents, and what is most touching is our parents. Learn to be grateful to your parents and repay their kindness. Only when you are qualified to thank others sincerely can you be qualified to accept others' thanks.

1. Organizers: X Women's Federation and X Hospital.

2. Organizers: X Women and Children Activity Center and Fuao Advertising Company.

Three. Purpose of activities: 1, public welfare activities, public activities 2, events 3, news activities.

Fourth, the planning background:

There is no one who does not love his mother. And we are so easy to ignore her around us and her in life; And we always say to ourselves, one day, I will give her a better life. Busy life and constant challenges always spur our determination. What we lack is not moving, but finding moving eyes! What is lacking is not love, but the act of realizing love!

On Mother's Day after X years, can we continue to let it pass inadvertently as usual?

With the great attention and strong support of the Municipal Party Committee and the Municipal Government, the platform of "The First Mother's Day Series in X City" initiated by the Municipal Women's Federation, a women's and children's hospital, the municipal women's and children's activity center and X Advertising will be launched soon. With our personal actions, take to the streets, approach the citizens, call for a return to family, and make our own contribution to creating a warm X!

Verb (abbreviation for verb) Planning purpose:

Call on children to care for their mothers, carry forward Chinese traditional virtues, and create a warm business card for the city.

Six, planning ideas:

We position this activity as a platform for emotional communication, and the specific planning idea can be simply described as "eight steps". Let us realize that as an important evidence of human beings, there are always countless emotions supporting us in the warp and weft of life. If we can untie them one by one, we will find that more than 60% belong to our mother. Finally, we have a chance. How can we eulogize them? Holding a series of Mother's Day activities is another embodiment of giving back to the society. In order to arouse widespread social concern, infiltrate rich family ties, arouse widespread social concern, form a strong public opinion effect and communication effect, adopt unprecedented three-dimensional integrated communication, infiltrate rich family ties and cultural atmosphere, and achieve the goal of making the section bigger and stronger, and promote sales through activities.

Seven. A series of activities:

(1) Mother's Day Signature Parade: On the day before Mother's Day, people are organized to March around the city center and make interactive signatures to arouse people's deepest feelings for their mothers.

(2) Mom, I love you! Provide communication equipment on site and call your mother for free.

(3) Mom, bless you! Provide small cards for students to fill in the words of blessing to their mothers and stick them on the "wishing wall"; And sign the activity banner to show my determination to pay tribute to my mother.

(4) Happy Mother's Day, healthy mother! All citizens participating in the activities can receive a professional health knowledge book (provided by the Municipal People's Hospital) free of charge, including a free health check-up form, to send health and safety wishes to mothers.

(5) Love, say it out loud! Let's celebrate Mother's Day with gratitude for two consecutive days, organize people to make phone calls on the main bus lines in X city, and show up to appeal to the citizens to shout "Mom, I love you!"

(6) Public welfare activities selected by the top ten mothers in X city

Thanks to my mother, she gave me life, thanks to my mother, gave me the future. As a follow-up to Mother's Day, it is necessary for us to eulogize our feelings for our mother. In order to carry forward the Chinese tradition, further inspire Meifu people's feelings of caring for the world and their mothers, and further promote the fighting spirit and determination of a harmonious society and civilization.

1. Call for candidates by phone or SMS (set up 3-5 platforms with special numbers), and the expert review team will conduct preliminary examination on the qualifications of the candidates, interview the shortlisted 30 mothers one by one by the news media, and announce them to the public through the news media.

2. The citizens voted on the 30 short-listed mothers announced by the news media through SMS.

3. After the selection, the organizing committee will determine the list of the top ten mothers (all citizens who vote by SMS will receive prizes provided by telecom companies. If there are messages with the same content, the time when the message arrives at the acquisition platform shall prevail, and the user number of the message that arrives first shall be taken).

4. On the night of Mother's Day, a large-scale award-winning party was held (the Municipal Women's and Children's Activity Center organized a performance team of about 150 people) * * and the call of "caring for mothers from every moment" ended successfully.

Chapter V 202 1 Mother's Day Theme Activity Plan

The ancients said well: "A drop of water is rewarded with a spring." Gratitude is a person's basic quality. A person who lacks love and gratitude, when he grows up, doesn't know how to be considerate, care about others, respect his parents and teachers, and it is difficult to associate with people and integrate into society, let alone love others, the country, the society and the nation.

Each of us grew up under the pure and selfless bath of maternal love. On the road of growing up, my mother really paid too much. There are many one-child families now. Because of children's excessive love and arrogance, many children turn a blind eye to their mothers' love and take it for granted, let alone care for and thank their mothers, which is extremely unfavorable to the development of their sound personality. Mother's Day is in a few days. The new outline emphasizes: "Kindergartens should cooperate closely with families and communities and make comprehensive use of various educational resources." It also requires us to "be good at discovering the educational value contained in things, games and accidents that children are interested in, seize the opportunity and actively guide." Therefore, we took this opportunity to design an activity with the theme of "grateful heart" and invited children's mothers to join our kindergarten. We hope that through this activity, children can understand their mother's hard work and love, and then begin to thank their mother, know how to repay her kindness, and become a kind person with a "grateful" heart.

Activity objectives:

Cognition: Let children know that the second Sunday in May is Mother's Day. Emotion: understand the mother's hard work and cultivate children's gratitude to her. Ability: I can do something for my mother with practical actions. Activity preparation:

Material preparation:

1. Discuss with children how to choose and use what materials to decorate the holiday environment, arrange programs and so on.

2. All kinds of wrinkled paper, fine wire, scissors, colored cardboard, oil pastels, colored straws, etc. Used to make flowers, greeting cards, necklaces and paintings.

3. Grateful Heart tape and tape recorder.

4. Send an invitation letter in advance, and invite mom to the kindergarten to attend the celebration at X, X and X.

Preparation of knowledge and experience:

1, contact the parent representative to speak (through communication, ask her to speak in a language that the child can understand).

Let the children go home and observe what their mothers do at home.

Activity flow:

First, introduce Mother's Day.

Today is the second Sunday in May. Do the children know what festival it is today? (Mother's Day) Do you know what "mom" means? (Mother means mother) Whose festival is Mother's Day? On this day, children in many countries around the world will celebrate this festival for their mothers.

(Teaching assumption: It is easy to arouse children's enthusiasm to participate in activities by introducing topics in the form of conversation. Guiding words are short and purposeful, paving the way for children to enter the later activities. )

Second, carry out "Mother's Day Thanksgiving" activities.

1, performing and singing the song "Only Mom is Good in the World"

Today, we invited the children's mothers to the kindergarten. Let's welcome them with warm applause. First of all, we should present a good song "Only mothers are good in the world" to mothers.

2. Guide children to talk about how to care for and take care of their mothers.

The mother of the child must do a lot of things at home. Who can tell me what your mother does at home? Cooking, cooking, washing clothes, washing dishes, cleaning, etc. ) It turns out that my mother has to do so much housework at home. It's really hard. Therefore, children should listen to their mothers at ordinary times, help their mothers to do what they can and reduce their burden. Speaking of reducing the burden, I'd like to ask the children to talk about what you are going to do to help your mother at home. (Children answer: Sweep the floor, take out the garbage, clean the room, etc. )

Teaching hypothesis: children are familiar with the housework that their mothers have to do at home every day. The teacher starts with the problem close to the child's life, naturally evoking the X expressed by the child, and naturally leads to the topic of "Mom is very hard, and the child should listen to her and lighten the burden for her". )

3. Recite the children's song Mother's Heart.

The children spoke very well, so we recited a children's song "Mother's Heart" to our mother.

4. The mother's representative spoke

Teacher: The children's recitation just now made the mothers particularly moved. They have a lot to say to the children. Today, we invited the mother of child X to speak for the child on behalf of all mothers. Welcome to visit. (Speech by parent representative)

(Teaching assumption: The new "Outline" points out: "Family is an important partner of kindergarten, and parents should be sought for their support and active participation." In this link, teachers make good use of the important resource of parents to make the whole activity more vivid, interesting and attractive to children. )

5, the game-grab the chair,

Next, I want to invite children's mothers to play a game-stepping on balloons, and the top three winners will be awarded prizes.

Teaching hypothesis: Games are children's favorite activities. By inviting mothers to play the game of grabbing chairs, mothers can relive the joy of childhood games, and children can cheer for their mothers, thus realizing the feeling that their mothers are happy and they are happy. )

6. With the music of "Grateful Heart", the children began to make gifts for their mothers and say a thoughtful blessing to their mothers.

Teacher: Children can always get presents from their mothers on their birthdays. Today is their mother's holiday, and we children should also send a gift to their mother in return, right? Today, the teacher prepared a lot of materials for the children, including oil pastels, drawing paper, wax paper, watercolor pens, wrinkled paper, cardboard and so on. You can use these materials to draw pictures, or you can use them to make greeting cards, carnations, necklaces or other things. The gift is finished, please give it to my dear mother and say a warm blessing to her. (For example: Mom, I love you! Mom, you have worked hard! Mom, happy holidays! )

Activity assumption: Under the familiar melody of Grateful Heart, guide children to spread their imagination wings, choose materials independently, and combine existing experience and skills to make gifts for their mothers on Mother's Day. This design is to let children experience the happiness created by themselves, and also to let children repay their mother's love with practical actions with a "grateful heart" from this small action. )

Extended activities:

1, go home and listen to my mother tell me the story of growing up.

2. Go home and wash your mother's feet and help her wash away fatigue.

(Activity hypothesis: Although the activities in the classroom are over, the gratitude to the mother will never end. In the extension of the activity, the teacher put forward the homework of "going home to listen to my mother's story about my growth" and "going home to wash my mother's feet and help her wash away fatigue", which led the children's "gratitude" to a broader sky. )

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