Taobao's trading model

Taobao's trading mode is mainly C2C(consumertocumer), that is, consumer-to-consumer trading mode. On this platform, individuals or small businesses can register as sellers and sell their own goods, and consumers can browse and buy these goods through Taobao platform. Taobao provides an online market where buyers and sellers can trade directly. Taobao has other business models, including wholesale and retail model, distribution model, specialty model, professional product model, physical store model and virtual product model. These models are suitable for different types of sellers and goods, for example, the distribution model is suitable for experienced and reputable sellers, and the virtual product model is suitable for selling goods without delivery. In addition to trading commissions, Taobao's profit sources also include advertising revenue, "home gold shop" recommendation fees and value-added services. Taobao website ensures the security and credit of transactions through registration authentication, transaction real-name authentication, transaction record filing and establishment of disciplinary system.