What is the biggest difference between WeChat business and traditional e-commerce?

Wechat business is not just a mask party in the circle of friends and a pyramid scheme for recruiting agents to circle money.

Like the process of e-commerce being accepted, WeChat business is in its infancy, and there is great confusion. Just as Taobao was criticized when it first started to operate, this is a trend.

E-commerce people don't have to do WeChat business, but they should fully understand micro-marketing. The small and micro era opened by tools based on the mobile Internet platform emphasizes social relationship marketing. It is based on the relationship marketing between acquaintances and strangers.

Advantages of wechat service

Low promotion cost

Compared with traditional e-commerce, the promotion cost in WeChat business is lower. For example, the cost of bidding for a keyword on Baidu ranges from 10 yuan to tens of yuan per click, which is just the click cost and may not necessarily bring in turnover. However, in the WeChat circle of friends, in theory, a WeChat may be seen by 5,000 people at the same time, and the traffic cost of WeChat is much lower.

Wechat business is people-centered.

Compared with traditional e-commerce, WeChat business is people-centered. The era of mobile Internet is a socialized era, and the relationship between people is the core thing. It is the key to gain trust through relationships and sell goods through trust. However, in social shopping WeChat commercial times, the pursuit is the depth of the relationship, and there are not necessarily too many customers. As long as the fans are well maintained, multiple transformations can be formed.

The difference between WeChat service and e-commerce

E-commerce emphasizes marketing, products and services. The e-commerce platform represented by Taobao has already passed the dividend period, and the competition is becoming more and more fierce. The threshold is getting higher and higher. Everyone has been numb to news such as price service and unscrupulous access to traffic.

In fact, the proportion of WeChat business in marketing is not very large. What matters is how to build relationships and get accurate fans. Because once trust is established between people, as long as it is the product that the other party needs, there will be no doubt about the quality of the product. This has also caused some substandard products and unacceptable deception.

People who do WeChat business can't understand WeChat business at all, because many post-90s people have hardly done Taobao, but WeChat business is doing very well. Why? They like to chat, communicate with people and have many friends. So we can develop many agents. Created many myths. There must be water in it, but some people do make money by this means.

E-commerce companies should understand the WeChat business. First, the competition in this channel of e-commerce is becoming more and more fierce. Second, since everyone has done e-commerce as a job of Internet marketing, we should pay close attention to the new channels and new media of WeChat marketing.

Similarities between WeChat and E-commerce

However, as far as the e-commerce system is concerned, there is not much difference between WeChat and e-commerce, and they are all around the e-commerce system. Many R&D companies are doing two kinds of business at the same time, such as Youshe e-commerce, which is jointly developed by WeChat business system and e-commerce system. It also provides high-quality e-commerce solutions for many domestic and foreign brand enterprises such as utSource, softlove, European and American cosmeceuticals, boss appliances and so on.