What are the characteristics of the audience of news media?

1. Audience refers to the recipients of information dissemination, including readers of newspapers and books, listeners of radio, viewers of movies and television. The rise of the fourth media network has made the audience more and more extensive.

2. From a macro point of view, the audience is a huge aggregate, and from a micro point of view, it is embodied as people with rich social diversity.

3, the characteristics of the audience

universality

hybridity

pretend

4, the type of audience

According to the media types: newspaper readers, radio listeners, TV viewers and netizens.

According to the principle of demography, the audience can be divided into different groups according to gender, age, occupation, region and education level. Such as male audience and female audience.

According to media contact frequency: stable audience and unstable audience.

According to the different information needs of the audience: general audience (broad audience) and special audience (narrow audience).

According to the certainty of contact with news media: actual audience and potential audience.

According to the clear communication targets of news media: core audience and marginal audience.