What is called new retail, how to open a store in the new retail era?

One, the driving force of the future development of new retail is technology

Technological innovation and technological development will bring the development of the e-commerce industry, new concepts and new trends. Compared with traditional retail, where is the "new" in the new retail? Obviously, it is new in the "new technology" support and resistance. In fact, regardless of new retail or traditional retail, retail has not changed the essence of "retail = service + product", is still the consumer as a referee for the hard review of products and services.

Second, the future development of the new retail consumer-centered

New retail everything from the consumer's point of view, everything from the consumer's immediate needs, everything from the consumer's interests, to understand the market demand is very important to be able to adapt to the consumer's urgent needs of the product must have a bright development trend. This is consumer-centered marketing. Commodity-oriented marketing philosophy will gradually shift to consumer-centered, comprehensively meet the needs of consumers, and continue to develop and innovate better products, and with the continuous development of the economy and society, consumer demand is generally generated in the lack of some kind of physiological or psychological experience of the state of consumers. For example, consumers feel gluttony, love of beauty, boredom, will produce demand for snacks, cosmetics, entertainment. There is a demand for innovative direction, business from the corresponding aspects as thoughtful as possible to meet the needs of consumers, naturally the mall will get a considerable return.

Three, the new retail omni-channel operation

The new retail omni-channel is especially focused on the consumer is free to choose their own think the most convenient way to buy the goods they want to buy, omni-channel is the upgraded version of the multi-channel, and more emphasis on the consumer experience, in order to make it more convenient for the consumer as the principle. Compared with single-channel operation, multi-channel operation consumers spend 15%-30% more on average. Multi-channel consumers spend an average of 20% more than multi-channel consumers. Most importantly, omnichannel consumers are also far more loyal than the former two, and attract more potential customers through social platforms and online campaigns.

Four, new retail omni-directional marketing

New retail omni-directional marketing, that is, the integration of various types of channel resources that can reach consumers, the establishment of the whole chain, accurate, efficient and measurable cross-screen channel marketing system.

New retail omni-directional marketing, multi-platform account opening, binding between accounts on the same platform, unifying the user id and user avatar, followed by all the data through the platform, the fusion analysis of many scattered, independent databases.

New retail omni-domain marketing is an intelligent marketing way to realize all-link, all-media, all-data, all-channel under the new retail system with consumer operation as the core and data as the energy.