Traditional Culture Encyclopedia - Traditional culture - What are the operating modes of Nongte WeChat business and Nongte WeChat business?

What are the operating modes of Nongte WeChat business and Nongte WeChat business?

20 15 invented the word nongte wechat service. In line with the development trend of internet plus, the field of agricultural e-commerce has been greatly expanded, the traditional e-commerce model has been completely subverted, and the sales methods of agricultural special products have become more diversified. "Branding", "commercialization" and "online goods" have also become adjectives of agricultural products.

Because of the macro policies of "internet plus" and "One Belt, One Road", agricultural special WeChat business has brought entrepreneurial opportunities, and agricultural special WeChat business has gradually become a force to be reckoned with in the development trend of agricultural e-commerce.

Why is Nongte WeChat business hot?

With the development and popularization of the Internet and smart phones, Internet thinking has already penetrated into the thinking of contemporary youth. Therefore, many Internet entrepreneurs were born, and some of them chose to return to their hometown to display their fists. We call them "new farmers".

The "new farmer" sells agricultural products in his hometown through a new business model (Nongte WeChat), and narrows the distance between agricultural products and end consumers through the Internet, completely changing the original agricultural product sales market environment.

Secondly, with the concerted efforts of the government and Qi Xin to benefit people's livelihood, the living standards of consumers have improved significantly, and food safety has become the primary issue. The words "organic" and "pollution-free" are endless, and consumers' demand for green food is far greater than the market supply. At this time, the agricultural special WeChat business just filled the gap of consumers' demand because of the advantages of safe supply and direct sales of products.

Such a strong market environment with unbalanced supply and demand has contributed to the fire situation of Nongte WeChat business.

Internet agriculture

Nongte WeChat business is a mixed product of rural e-commerce and WeChat business. If rural e-commerce uses the Internet and combines big data, Internet of Things, cloud computing and other technologies to effectively solve the problem of difficult agricultural products trading, then a series of problems such as fierce price wars, product quality and logistics are eroding the interests of local farmers, which they did not expect.

However, unlike traditional rural e-commerce, which is product-centered, Nongte WeChat business has the most distinctive characteristics of WeChat business, which is people-centered, focusing on communication with customers and forming a specific social circle. On the premise of ensuring the quality of products, we can gain trust and sell products through trust, which also slows down the fierce exploitation of farmers' interests by price wars.

Compared with e-commerce, WeChat business has obvious advantages such as low threshold, low investment and fast communication, but the logistics and product quality problems in e-commerce are still unresolved, and there is no specific platform for WeChat business, so the after-sales problem needs to be solved urgently.

muttons

1. The main reason for the outbreak of agricultural special WeChat business is that agricultural special products themselves are taken from the country of origin, so the preservation of products is particularly important.

Wechat business of agricultural products needs a set of multi-temperature support and logistics to the C end, but at present, there is only one network from SF to the C end in China, and its operational capacity is limited. Wechat business of agricultural products needs a set of multi-temperature support and logistics to C-end.

Secondly, the security problem is also one of the problems that need to be solved urgently at present, and the best way is to introduce government endorsement. At present, local governments want to put their products on the Internet, but they can't afford to play. A single enterprise may not be able to promote brand endorsement, which requires the establishment of an industry-integrated platform cooperation base, logistics and WeChat business endorsement system.

Third, the profit of Nongte WeChat business now lags far behind that of WeChat business, which is a traditional category. Selling a commodity only earns a few dollars, and it is difficult to maintain daily life, let alone create a brand.

Agricultural experts explained that agricultural technology is actually different from WeChat business in essence, so it will not be compared with WeChat business in general. Nongte is a national-level "Internet+Agriculture" business incubation, incubating entrepreneurial enterprises from all over the country, creating a brand-new business system with the help of the Internet and directly targeting new retail channels.

For farmers, the stereotype of many people is farmers, but this is too one-sided for farmers now. We all cooperate with people with internet thinking, cooperate with farmers in producing areas, and then incubate. This is the current model of Nongte and the main direction of its future development.

With the development of the Internet, the growth of mobile socialization, the standardization and branding of agricultural products, and the continuous improvement of the supply chain, Nongte's WeChat business will have more room for development, and Nongte will also play an extreme role in the form of Internet WeChat business. At the same time, the whole industrial chain of agricultural special products will undergo significant changes, and the model of agricultural special+WeChat business will become more and more mature in the future, so that agricultural special WeChat business will bring better food culture and better shopping experience to consumers.