Why is Wenchuang ice cream so hot?

Wenchuang ice cream sold well in various popular scenic spots and became a fragrant cake for a time. In recent years, cultural and creative products are increasingly favored by consumers and markets. From Hengshan Mountain in Beiyue to the Palace Museum, from Mogao Grottoes in Dunhuang to the Great Wall in Wan Li, various cultural and creative ice creams have achieved a win-win situation in social and economic benefits.

Wenchuang ice cream is popular because of the deep integration of historical culture and IP elements, and the ice and sweetness of traditional culture are refreshing. 1998 After 2000, the new generation group gradually grew into the main force of cultural consumption. They follow the trend regardless of seasons, prefer products with a sense of ceremony, break through the traditional shackles, open up the road of innovation, and enhance the vitality of cultural creation with more advanced concepts. Consumption habits and demands make cultural institutions explore how to connect the consumer market with their own characteristics step by step. Behind the circle, it is not only the original charm of traditional culture, but also the preference of young people who have repeatedly trampled on modern communication.

In the new century, with the change of people's consumption patterns and the upgrading of consumption concepts, young people have become the focus of the consumer market. Ice cream has broken the restrictions of seasons and regions, and has become a daily leisure dessert from the previous summer. At present, domestic ice cream brands are like a whirlwind wrapped in the ice cream of network celebrities, which has set off a powerful storm in the domestic market and continuously expanded the market capacity of ice cream.

With the development of society and the improvement of living standards, the pursuit of personality, quality and other consumer needs began to lead the trend. People's demand for ice cream is no longer satisfied with simple taste enjoyment. Products with cultural creativity and quality connotation can conquer consumers better, and they don't need to care about whether they are expensive or not. 202 1, the ancient city of Xinzhou, Shanxi Province launched the "ancient city ice cream". Once it came out, it was highly sought after by consumers. Ice cream popsicles have brought fire to tourist attractions, increased the benefits of scenic spots and attracted many netizens to punch in. An ice cream can not only satisfy everyone's appetite, but also understand the relevant cultural common sense. For young people, Wenchuang ice cream not only becomes a unique expression of the sense of travel ceremony, but also adds creativity to the "punching in" of scenic spots, absorbing local culture and adding a sense of history in every square inch.

The shapes imported from all over the country are iconic landmarks-Wenchuang ice cream, with delicate texture, towering roofs, vivid characters and strong three-dimensional sense. The original intention of Wenchuang Ice Cream is to make people more willing to walk into the museum through such a carrier, so as to understand the museum and its cultural history and enrich their historical knowledge. The National Museum of China chooses moire rhinoceros statues and drum-beating rap figurines as ice cream elements to make cultural relics delicious. Once listed, it won a hot search in Weibo in just a few days.

Wenchuang ice cream, such as Spine Beast in the Forbidden City, Yellow Crane Tower in Wuhan and Xi 'an City Wall, not only embodies economic benefits, but also embodies cultural benefits. It is understood that scenic spots and museums all over the country are still exploring more novel forms of cultural and creative ice cream.