Traditional Culture Encyclopedia - Traditional culture - What is the difference between Siemens cleaning agent e-commerce version?
What is the difference between Siemens cleaning agent e-commerce version?
1. Different packaging forms. The packaging of the e-commerce version is lighter and simpler, and the capacity is smaller, so as to adapt to the express transportation and personal use of e-commerce. The packaging of Shang Chao version is more standardized and has larger capacity, which is suitable for family and collective use.
2. The choice of fragrance types is more abundant. The e-commerce version will provide more fragrance choices to cater to the preferences of different groups of people. The choice of Shang Chao version is relatively fixed, mainly for the general audience.
3. The price is slightly higher. Due to the characteristics of e-commerce channels, the price of e-commerce version will be slightly higher than that of Shang Chao version to cope with the high e-commerce promotion and freight costs. But there are often special promotions.
4. Different sales channels. The e-commerce version is mainly sold on major e-commerce platforms such as Tmall and JD.COM. Shang Chao edition is mainly sold in traditional channels such as hypermarkets and supermarkets.
5. Different product positioning. E-commerce moderators are mainly used by individuals and small families, and product decoration and design are more fashionable. Shang Chao version is mainly used by families and groups, and its design is more concise and standard.
6. Differences in workmanship. The e-commerce version will be more meticulous in material selection and workmanship to enhance the experience, while the standard of the Shang Chao version is slightly lower than that of the e-commerce version.
7. After-sales differences. The after-sales of the e-commerce version is usually handled by the official flagship store of Siemens, while the after-sales of the Shang Chao version is handled by various sales channels.
To sum up, there are differences in packaging, fragrance, price, channels, positioning, workmanship and after-sales between the e-commerce version and the Shangchao version of Siemens cleaning agent. Generally speaking, the e-commerce version is more oriented to individuals and small families, and the products are more fashionable and exquisite, but the price is slightly higher. The Shang Chao edition has a wider range, higher standards and more affordable prices. This is a marketing strategy made by Siemens to adapt to different sales channels and user groups.
Therefore, consumers can choose the e-commerce version or Shang Chao version of Siemens cleaning agent according to their actual needs. The cleaning effect and quality of the two products are similar, but there are differences in product attributes and pricing.
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