Traditional Culture Encyclopedia - Traditional culture - How to Transform Print Advertising into Marketing Planning
How to Transform Print Advertising into Marketing Planning
If graphic design wants to be transformed into planning, you must first have several foundations needed for planning!
1, brand base
2. Marketing basis
3, copy basis
This is very simple to say, many people think it is superficial, but in fact, just a brand is enough! Why?
Brand is a very basic way to achieve marketing goals now, but not all the results are based on brand!
But the brand line is a long-term solution!
In fact, there is a fixed pattern of planning, and you have to follow the routine. You can show your style to your heart's content, but don't forget that any industry has its significance and particularity!
To make a plan, you have to take the overall situation into account and understand the overall situation. Any brand planning must follow the principle of planning industry rules. It is recommended to refer to related books on brand planning!
Marketing basis, which is a very direct standard to measure the survival rate of an enterprise and the life of a project. If you don't believe me, you can look at examples.
I suggest reading books on marketing and event marketing.
Copywriting foundation, all planning needs to do is: write a case, you have no copywriting skills, no one will have the impulse to read your case!
These are just some basic things. The most important thing is your personal orientation and development plan. If you follow your own plan, it is easy to do it!
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