What is the concept of party building branding ?

It is the party organization's articulation of its own construction goals and directions.

An example: the party building brand concept of a school

To give full play to the role of the grass-roots party organizations as a battleground, to give full play to the role of party members as pioneers, around the central work of the school for the school's leapfrog development services for the service of the school's education and teaching. The concept of the brand "Pioneer Leader, Learning and Education*** Progress" is "Pioneer Leader, Teaching and Education*** Development".