What does market saturation mean?

Market saturation means that the quantity and frequency of this product in your market can no longer be expanded.

Generally speaking, consumer groups have less and less demand for the market. Different industries, different products, different market saturation. The market saturation of TV sets, air conditioners and other physical goods depends on the ratio of sales volume to theoretical demand. Through the investigation and analysis of market share and the number of competitive shops, the market saturation can be preliminarily determined.

The analysis of market saturation is related to many aspects of market development. High saturation market has high development cost and low profit; The low saturated market has low cost, but the customers are unstable. Market saturation will also affect the level and difficulty of store prices.