2/KLOC-0 What factors influenced the development of digital art in China at the beginning of the century?

With the advent of the information age, the cultural industry has gradually become an important factor affecting the development of the national economy, which has attracted the attention of governments all over the world. Digital media art, as a new industry in cultural and creative industries, has developed rapidly in recent years and has an increasing influence on our daily life. The design and operation of film, TV, music and Internet are inseparable from the support of digital media art. ..

1 Overview of Digital Media Art

1. 1 definition

Digital media art, a new industry, is a profession with technology as the main body, art as the auxiliary, technology and art combined with each other, and it is an interdisciplinary subject combining computer specialty with traditional animation specialty. The main purpose of digital media art is to cultivate compound applied design talents who have good scientific literacy and artistic literacy and can use computer-related software and design tools to design and create artistic works.

Main functions of 1.2

First, it has media integration. Different from traditional works of art created with different materials and tools, digital media works of art are completed by creators with the help of computer technology and digital technology. The appearance of electronic maps and other works, to a great extent, highlights the comprehensive characteristics of digital media art and greatly enriches people's living atmosphere. Secondly, it is editable and reproducible. The essence of artistic works created by computer multimedia technology is still the corresponding data information, which can be edited and copied. Its authenticity was once doubted by people, and many experts thought that it obliterated the connotation and value of works of art. With the appearance of virtual reality (CR), reality and virtuality are redefined. On the basis of editing and copying works of art, real art and virtual art are perfectly combined. Therefore, the editability and reproducibility of digital media art promote the spread and development of art to some extent. Finally, interaction and participation. With the connection between digital media art and the Internet, the distance between the public and art has been narrowed, and people can freely express their understanding and knowledge of works of art through the Internet. The new digital media art has also changed the traditional appreciation form of artistic works, and vision and hearing gradually extend to smell and taste. For example, the popular 3D and 4D cinemas and simulated games are all the achievements of digital media art.

2 the development of digital media art in China

With the continuous development of economy and science and technology, China's digital media art has been widely used in many cultural and creative industries, and has also developed rapidly, making great contributions to the spread and development of China's culture and art. However, due to many factors, there are still many problems in China's digital media art, which are analyzed as follows:

2. 1 advantages

(1) Digital media art can transcend the limitations of time and space. Immersion is an artistic feature of digital media, which has the same status as interactivity. It enables people to appreciate digital media art without the limitation of time and space. In digital media art, we can use relevant computer multimedia technology to replace actual images with virtual content, but it will not affect people's real feelings. At the same time, digital virtual reality technology can greatly expand the vision of artistic creators, make the scope of artistic creation wider, and even go beyond the limitations of time or space to create. (2) The popularization of artistic creation. Traditional artistic creation requires extremely high basic skills, and the creator must have a high artistic foundation and literacy level, and spend a lot of time on training and practice. However, with the emergence of digital media art, artistic creation has gradually become civilian, and the requirements for their own artistic skills have gradually weakened. Taking photography as an example, traditional photography requires photographers to fully grasp the light and shooting angle, and it is necessary to re-create photos on the basis of negatives and undergo long-term professional training. However, with the maturity of digital photography, the popularization and application of digital cameras, the development of Photoshop and other software, photography has become a popular art. As long as you have a certain understanding of digital cameras and Photoshop software, you can participate in related artistic creation.

2.2 insufficient

(1) Lack of innovation ability. Due to the short development time of digital media art, many artists are limited by traditional concepts and lack of in-depth understanding of it, which makes some works of art difficult to meet the market demand. At the same time, there are still some artists who lack innovation in digital media art creation, which makes the phenomenon of homogenization and similarity of digital media art works more serious, making the number of digital media art works in China huge, but lack of quality products. (2) Lack of humanistic background. Digital media art is developing in a diversified direction. For China, although it has a cultural accumulation of 5,000 years, digital media art has not achieved international integration, which leads to the lack of full expression and humanistic details of China's traditional cultural characteristics in the field of digital media art. (3) High dependence on technical means. Digital media art is a combination of technology and art, which enriches the artist's inspiration and improves the artist's understanding and creative ability to a certain extent, but it is highly dependent on computer and other technical means. The excessive use of computer software and other technical means has greatly improved the speed of artistic creation, and also improved the quality and effect of artistic works to a certain extent. The creators themselves will gradually rely on technical means, develop the inertia of artistic creation, thus gradually losing their inspiration and innovative consciousness, and eventually leading to the stagnation of artistic creation.

3 the development trend of digital media art in China

First of all, it is more closely integrated with traditional culture and art. At present, the digital media art in China is still in its infancy, and there are many problems and deficiencies. Staff in related fields are also in the exploratory stage, and their professional quality is not high. The artistry of digital media needs to be improved. However, under the support of China's 5,000-year cultural heritage, with the improvement of artists' comprehensive quality, China's digital media art will absorb more excellent elements from traditional culture, promote its continuous development, enrich its connotation, make its national characteristics more distinctive, and finally realize the perfect combination of modern art and traditional art. Secondly, the integration between different disciplines is closer. Digital media art covers a variety of disciplines. With the development of computer internet technology, there will be more and more similarities between different disciplines, and the integration between disciplines will be closer, which can promote the development and progress of digital media art to some extent. At the same time, the requirements of digital media art for talents' quality are constantly improving, and staff members need to strengthen exchanges with other disciplines and learn and integrate the knowledge of related disciplines. Finally, based on the advantages of openness, interactivity and integration of digital media art, in the process of continuous development, more artistic expressions will be produced, more new forms of interaction with virtual objects will be created, and more artistic experiences will be brought to us.

4 conclusion

In a word, digital media art, as a brand-new artistic expression, is still in its infancy in China, and there are still many problems and deficiencies that need to be paid attention to by relevant staff and solved in time. Digital media art is the product of the development trend of the times, with broad development prospects, which can promote the spread and development of China's traditional art and culture, and then promote social and economic development and progress.