How to break through the traditional real economy in 2021?

2021 new "individual" economy, new media operations, new business "business", new business "circle of life".

"Individual" physical stores to "upgrade", e-commerce needs to "transformation".

"Industry" The traditional individual "disappearance", the new individual "rise".

If you need advice on practical difficulties, please pay attention to the series of articles in this number. 2020.12.30.Shanghai.

It's a good thing that I'm not a big fan of this.

I estimate that by the end of next year the real economy will show signs of improvement. The reason is that, first, with the awakening of the public and the state's hand, the e-commerce will become more and more standardized, although the e-commerce will still seize a lot of the entity's market share, but on the whole will be better than before. But it takes time, second, the national economic work conference set the tone, next year began to carry out demand-side reform, from the policy this will also increase market demand, enhance economic vitality. Third, the impact of the epidemic to the second half of the year will gradually subside, everything will be on track, the entire national economy will gradually recover. In short, next year will gradually turn good, but it takes time.

As the real economy we should do next year, here, I have a few suggestions: 1, their own goods to make the characteristics, narrow the competition, to make the difference. 2, focus on the construction of the brand image, sooner or later, the economy will be to the direction of the development of the quality of the brand to improve the competitiveness of products and value-added, so as to get out of their own way. 3, I have always disliked the price war is not recommended, do a good job! The positioning of their products, set a suitable price. 4, increase the community WeChat and other e-commerce marketing channels to expand sales channels. I believe that after next year, the physical store will be more and more good, next year to start the layout!

The market has formed a platform and not consumers and merchants say that this is the essence of the platform to do with the flow to form a control or capital to control most of the flow of small and medium-sized businesses to eat the leftovers of most of the small and medium-sized merchants are able to see and understand all regardless of the entity to turn the platform is the formation of the circle of a controllable individual consumers are also fond of cheap and good, but also do not know their own pockets where the money comes from the entity to store for rent for revenue, but can not control the store and the price of the goods. Entities use shop rents for revenue, but they can't control traffic and people, but platforms are different. Platforms can control prices, foot traffic, rankings, the obvious problems, but it's not a good thing to say that you have to cut someone out. It should be said that both merchants and consumers are free to work in a certain way to gain revenue and are not controlled in a single way

If laws and regulations for the real economy are exactly the same as those for Simba. , the brick and mortar economy breaks through

Foster the existence of brick and mortar stores! Compete with e-commerce on equal treatment?

The structural problems of the low-quality industry chain supply chain may be replaced by a "commercial brand ecosystem".

Recently held the Central Economic Work Conference, the state is twisting what? What do you want to get through? Through what? Make up what? Optimize what? It is not clear at a glance? I believe that every industry sector you can find yourself in the position, dry on the end!

According to the analysis of "2020 Internet Development Trends", the competition of the traditional enterprise industry chain is being upgraded to the competition of the commercial brand ecosystem. There are only two destinies for future enterprises: either to become the leader of the commercial brand system, or to become a collaborator of the brand ecosystem.

Ask Ali

Raise taxes on e-commerce, and deport all companies registered in the Cayman Islands, all together. Those monopoly giants are too involved, break them all up.

In 2021, it will be very difficult for the traditional real economy to break through. I thought:

First, at the end of 2020, the global epidemic rebounded, mutated new crowns came on the rampage, and when the epidemic ended and people could walk on the streets without fear, the traditional real economy may be better.

Second, from the center to the local, are anti-monopoly, heavy entity, but the recovery of the traditional real economy and the return of time, perhaps also need a year or two of transition.

Third, with the expansion of the city, "a store to support three generations" has become a thing of the past. At present, most cities, the whole street stores closed. For store owners, the past ten years of investment in the purchase of stores and even the capital interest has not been recovered, not willing to rent stores below cost. For the operators of rental stores, rent, labor, commercial utilities accounted for more than fifty percent of the operating income. The e-commerce economy, the stalls economy more so that the traditional entity economy worse, coupled with today's market crooked goods, fake goods flow, the traditional entity economy is really in the cracks to survive.

Fourth, although the central government in the 2020 epidemic period to support the real economy, ask, the bottom of the people and really get how much benefit? Most of the stores are privately owned, and lowering store rents is an empty word. If the local government is able to reduce the water, electricity and gas charges of the stores, perhaps the store operators can really get the favor of the party and the government.

Fifth, the traditional real economy can really break through, have to rely on the support of the national government to do. Chinese people are hard-working people, every traditional entity operators are willing to suffer, are willing to work hard. But there has to be a reason for the entity economy to live it.

Sixth, the traditional entity economy business really should also change the past business model, try to use the Internet platform, the online and offline organic combination, change passive to active, in order to reverse the situation.

I estimate that the traditional entity economy in 2021 is more difficult than in 2020.

Not suffering from the entity dilemma, suffering from the hijacking of population resources by the entity artificial products! Population resources are evenly divided, entity artificial on the sky high to let the birds fly, population is rice, artificial is rice, no rice can not cook rice.