Traditional advertising media magazine

A magazine is also a kind of printed print advertising media. Although it obviously lacks timeliness and limited coverage compared with newspaper advertisements, it is deeply loved by specific audiences because of its exquisite printing and dazzling visual effects. Because there are many kinds of magazines, both elegant and popular, and the magazines with short publishing cycle have the most kinds and great influence, they have become one of the four major media of modern advertising. Due to the development of printing technology and the progress of human thinking, the simple graphic design mode in the past has been constantly broken, and new design forms have emerged, which all reflect the broad prospects of magazine advertising. The main features of this magazine are:

1, reader class and target are clear.

Magazine readers are not as extensive as newspapers, but they are more classified and professional, so it is very convenient and more targeted to choose specific categories of advertisements.

3. The layout of magazine media is flexible and colorful.

Layout can be divided into front cover, back cover, second cover, third cover, title page, inner page and insert. The color can be black and white or color. The page size is different from full page, half page and 1/3, 2/3, 1/4 and 1/6 pages.

compound

4. The readers are highly targeted.

The contents of magazines are tendentious and professional, and different magazines can generally have different and relatively stable readers in a wide area.

5. Knowledge

The contents of many magazines are mainly professional knowledge and popular science knowledge, which can easily make readers have intellectual expectations for magazine reading. Like newspaper news, the knowledge of magazines has become the psychological feature of magazine advertisements.

Step 6 Repeatability

The magazine is rich in content and has many long articles. Readers should not only read carefully, but also read it several times often, and even save it for later reading.

7, beautiful, eye-catching.

Magazines have good paper quality, and can print beautiful color pictures to reproduce the original appearance of goods more truly. At the same time, magazine advertisements are mostly commercial advertisements and advertisements.

8. Poor timeliness

Magazine is a periodical publication with a long circulation cycle, including weekly, semi-monthly, monthly, quarterly, semi-annual and even annual publications, which affects the spread speed of advertisements. Time-sensitive advertisements, such as opening advertisements, entertainment advertisements and promotional advertisements. Generally, it is not suitable for magazine media, otherwise it is easy to miss the opportunity and get no advertising effect.